Managing E-Mail CampaignsYouTube↗  IA↗(long shot)
Science & Technology  4.7K views 6 likes 0 dislikes   20 Jun 2013
SAP Cloud for Customer 9.6K subscribers United States YouTube↗


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This video covers creating a direct e-mail campaign with SAP Customer OnDemand,
Hier sehen Sie, wie Sie Direktwerbe-E-Mail- Kampagnen mit SAP Customer OnDemand anlegen,
launching a campaign, and reviewing the response information.
eine Kampagne starten und Antwortinformationen anzeigen.
The screens shown in this video may look a little different than your screen,
Die gezeigten Bilder sehen eventuell etwas anders aus als bei Ihnen,
but the features covered work the same way in your system.
die Funktionen sind jedoch die gleichen wie in Ihrem System.
There are two prerequisites for creating an e-mail campaign.
Es gibt zwei Voraussetzungen beim Anlegen einer E-Mail-Kampagne.
First, you need to create a target group of contacts to receive the e-mail campaign
Zuerst müssen Sie eine Zielgruppe anlegen, die die Kampagnen-E-Mail
message.
erhalten soll.
Second, you require a template for the e-mail message.
Außerdem benötigen Sie eine Vorlage für die E-Mail.
The template can include placeholders for contact information like first name,
Die Vorlage kann Platzhalter für Kontaktinformationen wie Vorname und
and company name.
Unternehmensname enthalten.
A link to a document with more information on template creation appears at the end
Am Ende des Videos sehen Sie einen Link zu einem Dokument mit weiteren Informationen
of this video.
zu Vorlagen.
You create a campaign from a target group.
Sie legen Kampagnen aus einer Zielgruppe an.
Enter the campaign name,
Sie geben die Beschreibung ein,
select direct e-mail for the type,
wählen „Direktwerbe-E-Mail" als Art aus,
set the start date and end date,
legen Starttermin und Endtermin fest,
select a target group,
wählen eine Zielgruppe und
and enter the subject for your campaign e-mail message.
geben einen Betreff für die Kampagnen-E-Mail ein.
Next, add your pre-created template by selecting the file.
Fügen Sie dann Ihre bereits angelegte Vorlage hinzu.
Save the campaign and open it.
Wählen Sie „Sichern und öffnen".
Before you launch the campaign, check your template by sending a test e-mail to your
Prüfen Sie die Vorlage vor dem Kampagnenstart, indem Sie
own inbox.
eine Test-E-Mail an sich selbst senden.
You can choose an account and contact to use a sample data for the test e-mail.
Wählen Sie einen Kunden und Ansprechpartner als Beispiel für die Test-E-Mail aus.
You'll get a confirmation message stating that the e-mail was sent
Sie erhalten eine Meldung über den
successfully.
erfolgreichen Versand der E-Mail.
the test message appears in your inbox as it would if sent to the sample
Die E-Mail wird so im Posteingang angezeigt, wie sie der ausgewählte
contact you selected.
Ansprechpartner sehen würde.
Once you confirm everything looks right in the test message, you're ready to
Wenn Sie die Testnachricht auf Richtigkeit geprüft haben,
launch the campaign.
können Sie die Kampagne starten.
You can set a date and time to send the e-mail messages or send them immediately.
Legen Sie Datum und Uhrzeit für den Versand fest, oder senden Sie die E-Mails sofort.
Once the system has sent out the e-mail messages,
Wenn die E-Mail-Nachrichten gesendet wurden,
the status changes to "Finished Successfully".
ändert sich der Status in „Erfolgreich beendet".
As the target group members open and respond to your messages,
Bei Reaktionen der Zielgruppenmitglieder werden unter „Übersicht"
you can find a summary of responses, e-mail metrics, and tracked links on the
Antwortergebnisse, E-Mail-Kennzahlen und verfolgte aufgerufene Links
Campaign Overview tab.
angezeigt.
A record of this campaign and any response is added to each contact in
Die Kampagne und alle Antworten werden für jeden Ansprechpartner in
your target group.
der Zielgruppe erfasst.
You can find this information on the Marketing Interactions tab for the
Entsprechende Einträge finden Sie unter „Marketinginteraktionen" für
contact.
den Ansprechpartner
Note that direct e-mail campaigns are for quick and simple campaigns.
Direktwerbe-E-Mail-Kampagnen eignen sich für einfache Kampagnen.
More complex campaigns can be handed off to a third party partner such as Marketo
Komplexere Kampagnen können an Partner wie Marketo übergeben werden.
Remember:
Fassen wir zusammen:
You can create a campaign from the Actions menu in the Target Group.
Sie können Kampagnen in der Zielgruppe über „Aktionen" anlegen.
Be sure to send a test e-mail to verify your message comes through correctly.
Senden Sie eine Test-E-Mail Ihrer Nachricht, um die richtige Übertragung zu prüfen.
You can view campaign performance data on the overview tab.
Sie können Kampagnenkennzahlen unter „Übersicht" anzeigen.
Campaign messages are recorded on the Marketing Interactions tab for each
Kampagnennachrichten werden für jeden Ansprechpartner der Zielgruppe unter
contact in the target group.
„Marketinginteraktionen" gespeichert.
Campaigns use pre-created HTML e-mail templates.
Bei Kampagnen werden zuvor erstellte HTML-E-Mail-Vorlagen verwendet.
Thanks for watching!
Vielen Dank! 50
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