Dan Phillips | TEDxHouston TEDx Talks Serbian English

Dan Phillips | TEDxHoustonYouTube↗ IA↗(long shot)
People & Blogs 23.2K views 465 likes 0 dislikes 06 Oct 2010

TEDx Talks 44.4M subscribers United States YouTube↗

Click to Play Video

Prevodilac: Jelena Pejkovic Lektor: Ivana Korom

Imam nekoliko slika onoga što radim

I have a few pictures of what I do

i govoriću o nekima od njih,

and I'll speak about some of them,

a onda ću ih pustiti da idu

and then I'll let them continue to scroll

dok govorim malo o tome na koji način uspevam da radim to što radim.

as I talk a little bit about how I'm able to do what I do.

Sve ove kuće sagrađene su

All these houses are built

od 70 do 80 posto recikliranog materijala,

from between 70 and 80 percent recycled material,

od stvari koje su bile na putu za uništavanje, deponiju, spaljivanje.

stuff that was headed to the mulcher, the landfill, the burn pile.

Sve je to već bilo otišlo.

It was all just gone.

Ovo je prva kuća koju sam sagradio.

This is the first house I built.

Ovo gore su hikori orasi.

These are hickory nuts up there.

Ova dupla ulazna vrata sa nadvratnikom od tri okna

This double front door here with the three-light transom,

bila su na putu za deponiju.

that was headed to the landfill.

Ovde imam jednu malu kulu.

Have a little turret there.

A ovi ukrasi ovde na konzolama -

And then these buttons on the corbels here...

Those are hickory nuts.

to su hikori orasi. A ovi ukrasi ovde,

And these buttons there...

to su kokošija jaja.

Those are chicken eggs.

Naravno, prvo doručkujete,

(Laughter) Of course, first you have breakfast,

pa onda napunite ljusku Bondo masom, obojite je i prikucate,

and then you fill the shell full of Bondo and paint it and nail it up,

i tako dobijete arhitektonski ukras za tili čas.

and you have an architectural button in just a fraction of the time.

Ovo je pogled unutra.

This is a look at the inside.

Ovde se vidi nadvratnik sa tri okna

You can see the three-light transom there with the eyebrow windows.

sa lučnim prozorima - svakako arhitektonski antikvitet

Certainly an architectural antique headed to the landfill...

na putu za deponiju. Verovatno samo okov vredi 200 dolara.

Even the lockset is probably worth 200 dollars.

Sve u kuhinji je od upotrebljenih stvari.

Everything in the kitchen was salvaged.

Evo šporeta Okif i Merit iz 1952. godine,

There's a 1952 O'Keefe Merritt stove,

ako volite da kuvate – odličan šporet.

if you like to cook... cool stove.

Ovuda se penje ka kuli.

This is going up into the turret.

Dobio sam ovo stepenište za 20 dolara,

I got that staircase for 20 dollars,

uključujući tu i dostavu na plac.

including delivery to my lot.

Onda, kada pogledate naviše u kupoli,

Then, looking up in the turret,

vidite da ima izbočina, rupa i delova koji vise.

you see there are bulges and pokes and sags and so forth.

Ako bi vam takve stvari upropastile život,

Well, if that ruins your life,

onda ne bi trebalo da živite ovde.

well, then, you shouldn't live there.

Ovo služi za odlaganje prljavog veša.

This is a laundry chute.

A ovo ovde je kalup za cipele.

And this right here is a shoe last...

A ovo su one stvari od kovanog gvožđa koje viđate po antikvarnicama.

Those are those cast-iron things you see at antique shops.

Tako sam uzeo jednu od njih

So I had one of those,

i napravio jednu jednostavnu napravu da, kada stanete na kalup za cipele

so I made some low-tech gadgetry, where you just stomp on the shoe last,

vrata se otvaraju i prljav veš pada dole.

and then the door flies open and you throw your laundry down.

Ako ste dovoljno pametni, pada pravo u korpu koja stoji na veš-mašini.

And then if you're smart enough, it goes on a basket on top of the washer.

Ako niste, pada u ve-ce šolju.

If not, it goes into the toilet.

Ovo je kada koju sam napravio

This is a bathtub I made,

od odbačenih dasaka.

made out of scrap two-by-four.

Prvo sam napravio ovu ivicu a onda lepio i zakucavao do ravnog dela,

Started with the rim, and then glued and nailed it up into a flat,

podupreo je i okrenuo,

corbeled it up and flipped it over,

pa napravio profile na ovoj strani.

then did the two profiles on this side.

To je kada za dvoje.

It's a two-person tub.

Na kraju krajeva, nije to samo pitanje higijene,

After all, it's not just a question of hygiene,

nego ima mogućnosti i za rekreaciju.

but there's a possibility of recreation as well.

Onda ova slavina je od drveta biljke Maclura pomifera.

Then, this faucet here is just a piece of Osage orange.

Izgleda pomalo falusno,

It looks a little phallic,

ali, na kraju krajeva, ipak je to kupatilo.

but after all, it's a bathroom.

Ovo je kuća koja se zasniva na Badvajzerovoj limenci.

This is a house based on a Budweiser can.

Ne izgleda kao limenka piva,

It doesn't look like a can of beer,

ali je uticaj u dizajnu nepogrešiv.

but the design take-offs are absolutely unmistakable:

Motiv sa ječmom i hmeljom pojavljuje se na strehama,

the barley hops design worked up into the eaves,

zupčasta šara je potekla direktno od boja na limenci, crvene, bele, plave i srebrne.

then the dentil work comes directly off the can's red, white, blue and silver.

Ove konzolice dole ispod strehe

Then, these corbels going down underneath the eaves

iste su kao i na crtežu na limenci.

are that little design that comes off the can.

Samo sam ubacio limenku u kopir-mašinu

I just put a can on a copier and kept enlarging it

i nastavio da uvećavam dok nisam dobio veličinu koja mi odgovara.

until I got the size I want.

Onda, na limenci piše:

Then, on the can it says,

"Ovo je čuveno pivo Bajdvajzer, mi ne znamo za drugo pivo, bla bla bla."

"This is the famous Budweiser beer, we know of no other beer, blah, blah, blah."

Mi smo to promenili i napisali: „Ovo je čuvena kuća Badvajzer. Mi ne znamo za drugu kuću“ i tako dalje.

So we changed that and put, "This is the famous Budweiser house. We don't know of any other house ..." and so forth and so on.

A ovo je brava.

This is a deadbolt.

To je graničnik sa struga iz 1930-ih, opasne mašine za obradu drveta.

It's a fence from a 1930s shaper, which is a very angry woodworking machine.

Dali su mi graničnik, ali mi nisu dali i strug,

And they gave me the fence, but they didn't give me the shaper,

tako da smo od toga napravili bravu.

so we made a deadbolt out of it.

To će sprečiti slonove da uđu, to vam garantujem.

That'll keep bull elephants out, I promise.

Jasno je, naravno, da u međuvremenu nismo imali problema sa slonovima.

(Laughter) And sure enough, we've had no problems with bull elephants.

Tuš kabina bi trebalo da izgleda kao čaša piva.

The shower is intended to simulate a glass of beer.

Imamo mehuriće koji se penju gore, do vrha sa kvrgavim pločicama.

We've got bubbles going up there, then suds at the top with lumpy tiles.

Gde da nađete kvrgave pločice? Nigde, naravno.

Where do you get lumpy tiles? Well, of course, you don't.

Ali ja dobijam dosta ve-ce šolja; samo treba da razbijete šolju čekićem,

But I get a lot of toilets, and so you just dispatch a toilet with a hammer,

I eto vam kvrgavih pločica.

and then you have lumpy tiles.

A ova slavina je

And then the faucet is a beer tap.

za točenje piva. (Smeh)

Then, this panel of glass is the same panel of glass

je isto ono staklo koje ćete naći na svakim ulaznim vratima srednje klase u Americi.

that occurs in every middle-class front door in America.

Dosadilo nam je to staklo; postalo je kliše.

We're getting tired of it. It's kind of clichéd now.

Tako da, ako ga stavite na ulazna vrata, kreacija vam je propala.

If you put it in the front door, your design fails.

Zato ga ostavite na neko drugo mesto.

So don't put it in the front door; put it somewhere else.

To je lepo staklo.

It's a pretty panel of glass.

Ali, ako ga stavite na ulazna vrata,

But if you put it in the front door,

ljudi će reći: „Aha, pokušavate da ih imitirate, ali nije vam uspelo.“

people say, "Oh, you're trying to be like those guys,

Zato ga ne stavljajte tamo.

and you didn't make it." So don't put it there.

Još jedno kupatilo na spratu.

Then, another bathroom upstairs.

Ova svetiljka je ista ona koja stoji

This light up here

u svakom foajeu srednje klase u Americi.

is the same light that occurs in every middle-class foyer in America.

Ne stavljajte je u foaje.

Don't put it in the foyer.

Stavite je u tuš kabinu ili u plakar.

Put it in the shower, or in the closet,

Ali ne u foaje.

but not in the foyer.

Onda mi je neko poklonio bide, tako da kupatilo ima i bide.

Then, somebody gave me a bidet, so it got a bidet.

Ova kućica ovde,

This little house here,

ove grane su napravljene od drveta biljke Maclura pomifera,

those branches there are made out of Bois d'arc or Osage orange.

a ove slike će se vrteti dok pričam.

These pictures will keep scrolling as I talk a little bit.

Da biste radili ono što ja radim,

In order to do what I do,

morate da razumete kako nastaje otpad u građevinskoj industriji.

you have to understand what causes waste in the building industry.

Naše kuće postale su potrošna roba,

Our housing has become a commodity,

i ja ću malo pričati o tome.

and I'll talk a little bit about that.

Ali, osnovni uzrok stvaranja otpada verovatno je deo naše DNK.

But the first cause of waste is probably even buried in our DNA.

Ljudskim bićima potrebna je doslednost

Human beings have a need for maintaining consistency

zbog aperceptivne mase.

of the apperceptive mass.

Šta to znači?

What does that mean?

To znači da svaki naš opažaj

What it means is, for every perception we have,

mora da se uporedi sa njemu sličnim opažajem od ranije.

it needs to tally with the one like it before,

U suprotnom nemamo kontinuitet i postajemo blago dezorijentisani.

or we don't have continuity, and we become a little bit disoriented.

Pokazaću vam nešto što nikada ranije niste videli.

So I can show you an object you've never seen before.

Ah, to je mobilni telefon.

Oh, that's a cell phone.

Ali baš ovaj niste nikada ranije videli.

But you've never seen this one before.

Ono što radite

What you're doing

jeste poređenje obrasca strukturnih odlika,

is sizing up the pattern of structural features,

a onda prođete kroz svoju bazu podataka – drrr, mobilni telefon.

and then you go through your databanks:

Aha, da, to je mobilni telefon.

Cell phone. Oh! That's a cell phone.

Ako bih ga zagrizao,

If I took a bite out of it, you'd go,

rekli biste: „Čekaj malo.

"Wait a second.

Nije to mobilni telefon.

(Laughter) "That's not a cell phone.

To je onaj novi čokoladni mobilni telefon.“

That's one of those new chocolate cell phones."

I morali biste da napravite novu kategoriju,

You'd have to start a new category,

nešto između mobilnih telefona i čokolade.

right between cell phones and chocolate.

Na taj način mi obrađujemo podatke.

(Laughter) That's how we process information.

Kada to prevedete na građevinsku industriju,

You translate that to the building industry.

ako imamo zid od stakla i jedno od stakala je naprslo,

If we have a wall of windowpanes and one pane is cracked, we go,

odmah pomislimo: „Uh, to je polomljeno. Treba da se popravi.

"Oh, dear. That's cracked. Let's repair it.

Bacićemo da niko više ne može da ga koristi i da ugradimo novo.“

Let's take it out and throw it away so nobody can use it

Jer to je ono što se radi sa naprslim staklima.

and put a new one in." Because that's what you do with a cracked pane.

Bez obzira na to što to nema uticaja na naše živote.

Never mind that it doesn't affect our lives at all.

To samo protrese taj očekivani obrazac i jedinstvo strukturalnih karakteristika.

It only rattles that expected pattern and unity of structural features.

Ali, ako bismo uzeli omanji čekić,

However, if we took a small hammer,

i dodali naprsline na sve ostale prozore,

and we added cracks to all the other windows...

imali bismo novi obrazac.

then we have a pattern.

Jer geštalt psihologija naglašava prepoznavanje obrasca

Because Gestalt psychology emphasizes recognition of pattern

pre delova koji sačinjavaju celinu.

over parts that comprise a pattern.

Onda ćemo pomisliti: „A, baš je to lepo.“

We'll go, "Ooh, that's nice."

Time se služim svaki dan.

So, that serves me every day.

Ponavljanje stvara obrazac.

Repetition creates pattern.

Ako imam stotinu komada ovoga ili onoga,

If I have 100 of these, 100 of those,

uopšte nije važno šta su „ovo“ ili „ono“.

it makes no difference what these and those are.

Ako mogu da ponovim bilo šta, imam mogućnost da stvorim obrazac,

If I can repeat anything, I have the possibility of a pattern,

od hikori oraha, kokošijih jaja, delića slomljenog stakla, granja.

from hickory nuts and chicken eggs, shards of glass, branches.

Nevažno je od čega.

It doesn't make any difference.

To prouzrokuje gomilu otpada u građevinskoj industriji.

That causes a lot of waste in the building industry.

Drugo, negde oko 1885. Fridrih Niče

The second cause is, Friedrich Nietzsche, along about 1885,

napisao je knjigu „Rođenje tragedije“.

wrote a book titled "The Birth of Tragedy."

I u njoj je rekao

da kulture imaju tendenciju da osciliraju između dve različite perspektive.

he said cultures tend to swing between one of two perspectives:

S jedne strane imamo apolonsku perpektivu,

on the one hand, we have an Apollonian perspective,

koja je veoma čvrsta, unapred osmišljena, intelektualizovana i savršena.

which is very crisp and premeditated and intellectualized and perfect.

Na drugom kraju spektra imamo dionizijsku perspektivu,

On the other end of the spectrum, we have a Dionysian perspective,

koja je sklonija strastima i intuiciji,

which is more given to the passions and intuition,

koja toleriše organsku teksturu ili ljudski gest.

tolerant of organic texture and human gesture.

Način na koji bi apolonski tip ličnosti uzeo sliku

So the way the Apollonian personality takes a picture or hangs a picture is,

ili okačio sliku je da uzme teodolit,

they'll get out a transit

laser i vaservagu i mikrometar.

and a laser level and a micrometer.

„Važi dušo, pomeri je hiljaditi deo inča ulevo.

"OK, honey. A thousandth of an inch to the left.

To je mesto gde hoćemo sliku. Bravo. Savršeno.“

That's where we want the picture. Right. Perfect!"

Zasnovana na preciznoj horizontali, tačnom pravom uglu i centriranju.

Predicated on plumb level, square and centered.

Dionizijski tip ličnosti uzme sliku i kaže…

The Dionysian personality takes the picture and goes:

U tome je razlika.

That's the difference.

Ja ističem nesavršenost.

I feature blemish.

Ističem organski process -

I feature organic process.

Džon Djui tačno u centru.

Dead center John Dewey.

Apolonski način razmišljanja stvara gomile otpada.

Apollonian mindset creates mountains of waste.

Ako nešto nije savršeno,

If something isn't perfect,

ako ne odgovara savršeno unapred zamišljenom modelu, pravac đubre.

if it doesn't line up with that premeditated model?

„O ne, ogrebotina, za đubre.

O ne - ovo, o ne - ono. Deponija, deponija, deponija.“

"Oops. Scratch. Dumpster." "Oops" this, "oops" that. Landfill, landfill, landfill.

Treće, moguće je tvrditi -

The third thing is arguably...

da je industrijska revolucija počela još za vreme renesanse

The Industrial Revolution started in the Renaissance

sa usponom humanizma

with the rise of humanism,

a onda se zahuktala negde u vreme francuske revolucije.

then got a little jump start along about the French Revolution.

Do sredine 19. veka u punom je procvatu.

By the middle of the 19th century, it's in full flower.

I tako smo dobili džidža-bidže i stvarčice

And we have dumaflaches and gizmos

i spravice koje mogu da rade sve

and contraptions that will do anything

što smo, do tog trenutka,

that we, up to that point,

morali da radimo ručno.

had to do by hand.

Tako sada imamo standardizovane materijale.

So now we have standardized materials.

Drveće ne raste u dimenzijama pet puta 10 centimetara

Well, trees don't grow two inches by four inches,

i 1,6m, 3m i 3,6 metara u visinu.

eight, ten and twelve feet tall.

Mi stvaramo gomile otpada.

A iako se prilično dobro snalaze u šumama,

We create mountains of waste. And they're doing a pretty good job there in the forest,

trudeći se da iskoriste sav otpad od proizvodnje -

working all the byproduct of their industry...

sa OSB pločama i ivericom i tako dalje -

With OSB and particle board and so forth and so on...

But it does no good

da se bude odgovoran u trenutku kada se drvo seče u šumi

to be responsible at the point of harvest in the forest

ako potrošači rasipnički upotrebljavaju drvo u trenutku kada ga koriste,

if consumers are wasting the harvest at the point of consumption.

a to je ono što se događa.

And that's what's happening.

I tako, ako nešto nije standardno:

And so if something isn't standard,

„O ne, pravac đubre. O ne, ovo ili ono. O ne, iskrivljeno je.“

"Oops, dumpster." "Oops" this. "Oops, warped."

Ako kupite dasku od 5x10 i ona nije ravna,

If you buy a two-by-four and it's not straight,

možete da je vratite.

you can take it back.

„O, žao mi je, gospodine. Donećemo vam ravnu.“

"Oh, I'm so sorry, sir. We'll get you a straight one."

Ja upotrebljavam i ističem sve te iskrivljene stvari,

Well, I feature all those warped things

jer ponavljanje stvara obrazac,

because repetition creates pattern,

i to je dionizijska perspektiva.

and it's from a Dionysian perspective.

The fourth thing

rad je neproporcionalno skuplji od materijala.

is labor is disproportionately more expensive than materials.

To je naprosto mit.

Well, that's just a myth.

Evo jedne priče: o Džimu Tulu, jednom od momaka koje sam obučavao. Rekao sam mu: „Džime, vreme je.

And there's a story: Jim Tulles, one of the guys I trained... I said, "Jim, it's time now.

Našao sam ti posao nadzornika za ekipu stolara. Vreme je da odeš.“

I got a job for you as a foreman on a framing crew. Time for you to go."

„Den, mislim da još nisam spreman.“

"Dan, I just don't think I'm ready."

„Džime, vreme je. Ovo ti je šansa.“

"Jim, now it's time. You're the down... oh!"

I tako smo počeli posao.

So we hired on.

On je dolazio sa metarskom trakom,

And he was out there with a tape measure, going through the trash heap,

preturao po gomili za otpad, tražeći materijal za nadvratnik -

looking for header material, or the board that goes over a door,

to je daska koja se stavlja iznad vrata - misleći da će oduševiti svog šefa; tako smo ga mi učili.

thinking he'd impress his boss... That's how we taught him to do it.

Ali poslovođa je prišao i rekao: „Šta to radiš?“

The superintendent walked up and said, "What are you doing?"

„Samo tražim nešto za nadvratnik“,

"Oh, just looking for header material,"

reče, očekujući da bude pohvaljen.

waiting for that kudos.

Ali on je rekao: „Ne, ne. Ne plaćam te da preturaš po đubretu. Vraćaj se na posao.“

He said, "I'm not paying you to go through the trash. Get back to work."

A on je bio dovoljno priseban da kaže:

And Jim had the wherewithal to say,

„Znate, da me plaćate 300 dolara na sat,

"You know, if you were paying me 300 dollars an hour,

razumeo bih kako to možete da kažete,

I can see how you might say that.

ali u ovim okolnostima, ja vam štedim pet dolara svakog minuta.

But right now, I'm saving you five dollars a minute.

Izračunajte sami.“

„Bravo Tul. Od sada, pretražite prvo ovu gomilu.“

"Good call, Tulles. From now on, you guys hit this pile first."

A ironično je da on baš nije imao mnogo veze sa matematikom.

And the irony is that he wasn't very good at math.

Ali ponekad dobijete pristup kontrolnoj sobi

But once in a while, you get access to the control room,

i onda možete malo da brljate sa dugmićima.

and then you can kind of mess with the dials.

I to se tamo i dogodilo.

And that's what happened there.

Peto, možda i posle 2 500 godina

The fifth thing is that maybe, after 2,500 years,

Platon i dalje utiče na nas svojom idejom o idealnim formama.

Plato is still having his way with us in his notion of perfect forms.

On je rekao da u svojoj tintari imamo savršenu ideju onoga što želimo

He said that we have in our noggin the perfect idea of what we want,

i da primoravamo prirodne resurse da se tome prilagode.

and we force environmental resources to accommodate that.

Svi u glavi imamo savršenu kuću,

So we all have in our head the perfect house,

američki san, a to je kuća -

the American dream, which is a house,

the dream house.

Problem je što ne možemo da je priuštimo.

The problem is we can't afford it.

I zato imamo nešto što liči na američki san,

So we have the American dream look-alike,

a to je montažna kuća.

which is a mobile home.

Eto načina da se upropasti planeta.

Now there's a blight on the planet.

Za njih je hipoteka kao za pokretnu imovinu

(Laughter) It's a chattel mortgage,

Baš kao i za nameštaj, ili automobil.

just like furniture, just like a car.

Napišete ček i vrednost istog trenutka pada za 30 procenata.

You write the check, and instantly, it depreciates 30 percent.

Posle godinu dana ne možete da dobijete osiguranje za sve što imate unutra,

After a year, you can't get insurance on everything you have in it,

već samo za 70 posto.

only on 70 percent.

Električni kablovi su im tipično veličine 14.

Wired with 14-Gauge wire, typically.

U tome nema ničeg lošeg,

Nothing wrong with that,

sem ako ih ne opterećujete za veličinu 12,

unless you ask it to do what 12-Gauge wire's supposed to do,

a upravo se to dešava.

and that's what happens.

Ispuštaju toliko formaldehida

It out-gasses formaldehyde...

da je donešen federalni zakon

So much so that there is a federal law in place

kojim se kupci montažnih kuća upozoravaju na to koliko su formaldehidi opasni po atmosferu.

to warn new mobile home buyers of the formaldehyde atmosphere danger.

Zar je moguće da smo do te mere glupi?

Are we just being numbingly stupid?

Zidovi su ovolicki.

The walls are this thick.

Cela stvar ima statičku otpornost kukuruza.

The whole thing has the structural value of corn.

„Mislio sam da je Palm Harbor Vilidž tamo preko.“

"So... I thought Palm Harbor Village was over there."

„A, ne, ne. Sinoć je duvao vetar.

"No, no. We had a wind last night.

Tako da ga više nema.“

It's gone now."

I kada počnu da propadaju, šta se sa njima radi?

Then when they degrade, what do you do with them?

Now, all that...

taj apolonski, platonski model,

That Apollonian, Platonic model...

na tome se zasniva građevinska industrija,

Is what the building industry is predicated on,

i postoji nekoliko stvari koje to pogoršavaju.

and there are a number of things that exacerbate that.

Jedna je da svi stručnjaci,

One is that all the professionals,

sve zanatlije, prodavci,

all the tradesmen, vendors,

inspektori, inženjeri, arhitekte

inspectors, engineers, architects

svi oni razmišljaju na taj način.

all think like this.

A onda to povratno utiče i na potrošača

And then it works its way back to the consumer,

koji zahteva isti model.

who demands the same model.

To je proročanstvo koje obistinjava samo sebe.

It's a self-fulfilling prophecy. We can't get out of it.

Ne možemo da ga izbegnemo. Onda dolaze marketing i reklama.

Then here come the marketeers and the advertisers.

„Ohoo. Ooohohohoho.“

"Woo. Woo-hoo."

Kupujemo stvari za koje nismo ni znali da nam trebaju.

We buy stuff we didn't know we needed.

Treba samo da pogledamo

All we have to do is look at what one company did

šta je jedna kompanija uradila sa gaziranim sokom od šljiva.

with carbonated prune juice.

How disgusting.

Ali znate šta su oni uradili?

But you know what they did?

Dodali su metaforu u sve to i rekli: „Ja pijem 'Dr Pepera'.“

They hooked a metaphor into it and said, "I drink Dr. Pepper ..."

I ne prođe mnogo, a mi ločemo more toga,

And pretty soon, we're swilling that stuff by the lake-ful,

milijarde litara.

by the billions of gallons.

Čak u njemu nema ni pravih šljiva - ne pomaže u redovnom pražnjenju.

It doesn't even have real prunes! Doesn't even keep you regular.

To pogoršava stvari.

My oh my, that makes it worse.

A uvuku nas u takve stvari dok si rekao keks.

And we get sucked into that faster than anything.

Onda je čovek po imenu Žan Pol Sartr napisao knjigu

Then, a man named Jean-Paul Sartre wrote a book

pod naslovom „Biće i ništavilo“.

titled "Being and Nothingness."

Brzo se čita. Možete da je preletite za jedno dve godine,

It's a pretty quick read. You can snap through it in maybe... (Laughter)

ako čitate osam sati dnevno.

maybe two years, if you read eight hours a day.

U toj knjizi govorio je o podeljenom sopstvu.

In there, he talked about the divided self.

Rekao je da se ljudska bića drugačije ponašaju kada znaju da su sama

He said human beings act differently when they know they're alone

nego kada znaju da ima još nekog.

than when they know somebody else is around.

Ako jedem špagete, a znam da sam sam,

So if I'm eating spaghetti, and I know I'm alone,

mogu da jedem kao divljak.

I can eat like a backhoe.

Mogu da brišem usta rukavom dok je salveta na stolu,

I can wipe my mouth on my sleeve, napkin on the table,

da žvaćem sa otvorenim ustima,

chew with my mouth open, make little noises,

da mljackam, da se češem gde god hoću.

scratch wherever I want.

Ali čim neko uđe,

But as soon as you walk in,

počinjem sa: „O, tu mi je kapnuo sos.“

I go, "Oops! Lil' spaghetti sauce there."

Salveta je preko kolena, jedem u malim zalogajima,

Napkin in my lap, half-bites,

zatvaram usta dok žvaćem i nema češanja.

chew with my mouth closed, no scratching.

Ono što radim jeste da ispunjavam vaša očekivanja

Now, what I'm doing is fulfilling your expectations

o tome kako bi trebalo da živim svoj život.

of how I should live my life.

Ja osećam ta očekivanja,

I feel that expectation,

prilagođavam im se

and so I accommodate it,

i živim svoj život u skladu sa onim što očekujete da radim.

and I'm living my life according to what you expect me to do.

To se dešava i u građevinskoj industriji.

That happens in the building industry as well.

Zato nam sva naselja izgledaju isto.

That's why all subdivisions look the same.

Ponekad čak imamo razna formalizovana očekivanja što se tiče ponašanja.

Sometimes, we even have these formalized cultural expectations.

Kladim se da vam se sve cipele slažu.

I'll bet all your shoes match.

Naravno, svi na to pristajemo,

Sure enough, we all buy into that...

a kada se radi o naseljima zatvorenog tipa,

(Laughter) And with gated communities,

imamo formalizovano očekivanje

we have a formalized expectation,

od asocijacije investitora.

with a homeowners' association.

Ti ljudi su ponekad nacisti,

Sometimes those guys are Nazis,

To pogoršava i produžava ovaj model.

That exacerbates and continues this model.

Poslednja stvar je društvenost.

The last thing is gregariousness.

Ljudska bića su društvena vrsta.

Human beings are a social species.

Volimo da provodimo vreme u grupama,

We like to hang together in groups,

baš kao i antilope, kao i lavovi.

just like wildebeests, just like lions.

Antilope se ne druže sa lavovima

Wildebeests don't hang with lions,

jer lavovi jedu antilope.

because lions eat wildebeests.

I ljudska bića su takva.

Human beings are like that.

Radimo ono što radi grupa

We do what that group does

sa kojom pokušavamo da se identifikujemo.

that we're trying to identify with.

To se dosta primećuje u srednjim školama.

You see this in junior high a lot.

Ta deca rade po celo leto,

Those kids, they'll work all summer long... kill themselves...

ubiju se od posla, da bi mogli sebi da priušte farmerke nekog poznatog dizajnera,

So that they can afford one pair of designer jeans.

tako da otprilike u septembru

So along about September,

mogu da ušetaju i kažu:

they can stride in and go,

„Danas sam važan. Gle, pogledaj, ne diraj moje dizajnirane farmerke.

"I'm important today. See? Don't touch my designer jeans!

Vidim da ti nemaš dizajnirane farmerke.

I see you don't have designer jeans.

Ti nisi jedan od zgodnih ljudi. Vidiš, ja sam jedan od zgodnih. Vidiš mi farmerke?“

You're not one of the beautiful... See, I'm one of the beautiful people.

Samo to je dovoljan razlog da se uvedu uniforme.

See my jeans?" Right there is reason enough to have uniforms.

A to se dešava i u građevinskoj industriji.

And so that happens in the building industry as well.

Pobrkali smo Maslovljevu hijerarhiju potreba pomalo.

We have confused Maslow's hierarchy of needs, just a little bit.

Na dnu imamo osnovne potrebe -

On the bottom tier, we have basic needs:

zaklon, odeću, hranu, vodu, parenje i tako dalje.

shelter, clothing, food, water, mating and so forth.

Drugo, sigurnost. Treće, veze.

Second: security. Third: relationships.

Četvrto, status, samopoštovanje – to je taština.

Fourth: status, self-esteem... That is, vanity...

A mi uzimamo taštinu i premeštamo je ovde dole.

And we're taking vanity and shoving it down here.

I tako završimo

And so we end up

sa odlukama donetim iz nadmenosti

with vain decisions,

i onda ne možemo da platimo ratu kredita,

and we can't even afford our mortgage.

ne možemo sebi da dozvolimo ni da jedemo išta osim pasulja.

We can't afford to eat anything except beans;

To znači da je naše stanovanje postalo roba

that is, our housing has become a commodity.

i potrebno je imati petlju

And it takes a little bit of nerve

da se zaroni u te primalne,

to dive into those primal,

zastrašujuće delove našeg bića,

terrifying parts of ourselves

da se donesu sopstvene odluke

and make our own decisions

i da se od stanovanja ne pravi roba,

and not make our housing a commodity,

već nešto što vri iz iskonskih izvora.

but make it something that bubbles up from seminal sources.

Za to treba imati petlju

That takes a little bit of nerve,

i, dođavola, ponekad i pogrešite.

and, darn it, once in a while, you fail.

Ali, to je u redu.

But that's okay.

Ako ne podnosite neuspeh,

If failure destroys you,

onda ne možete ovako da postupite.

then you can't do this.

Ja stalno doživljavam neuspeh, svakoga dana.

I fail all the time, every day,

Doživeo sam neke ogromne neuspehe, verujte mi, velike, javne, ponižavajuće,

and I've had some whopping failures, I promise... Big, public, humiliating, embarrassing failures.

posramljujuće neuspehe. Svi upiru prstom i smeju se,

Everybody points and laughs,

i kažu: „Probao je to već peti put i opet nije uspelo.

and they say, "He tried it a fifth time, and it still didn't work!

Kakav moron.“

U početku, izvođači dođu i kažu:

Early on, contractors come by and say,

„Dene, ti si jedan slatki zeka,

"Dan, you're a cute little bunny,

ali, znaš, ovo prosto neće moći.

but you know, this just isn't going to work.

Zašto ne uradiš ovo i zašto ne uradiš ono?“

What don't you do this? Why don't you do that?"

A vaš instinkt je da odgovorite:

And your instinct is to say,

„A zašto ti malo ne odeš u peršun.“

"Well, why don't you suck an egg?"

Ali to ne kažete,

(Laughter) But you don't say that,

jer su to ljudi koji su vam ciljna grupa.

because they're the guys you're targeting.

I tako, ono što smo uradili -

And so what we've done...

a to se ne odnosi samo na stanovanje,

And this isn't just in housing; it's in clothing and food

nego i na odevanje i hranu, naše saobraćajne potrebe, našu energiju -

and our transportation needs, our energy...

mi se pomalo širimo.

We sprawl just a little bit.

I kada povremeno dospem u medije,

And when I get a little bit of press,

javljaju mi se ljudi iz celog sveta.

I hear from people all over the world.

Možda smo mi izmislili neumerenost,

And we may have invented excess,

ali problem sa otpadom postoji u celom svetu.

but the problem of waste is worldwide.

We're in trouble.

Iako ja ne nosim pojas sa mecima preko ramena

And I don't wear ammo belts crisscrossing my chest

i crvenu maramu oko glave,

and a red bandana.

jasno je da smo u nevolji.

But we're clearly in trouble.

Ono što treba da uradimo jeste

And what we need to do is reconnect

da se ponovo povežemo sa onim zaista iskonskim delom sebe

with those really primal parts of ourselves

i donesemo neke odluke

and make some decisions and say,

i kažemo: „Znaš, mislim da bih voleo da stavim policu za diskove preko onog zida tamo.

"You know, I think I would like to put CDs across the wall there.

Šta misliš draga?“

What do you think, honey?"

Ako ne valja, skloniš je.

If it doesn't work, take it down.

Treba da se iznova povežemo sa onim što zaista jesmo,

What we need to do is reconnect with who we really are,

a to je zaista uzbudljivo.

and that's thrilling indeed.

Mnogo vam hvala.

Thank you very much.

Similar videos:

Dan Phillips: Creative houses from reclaimed stuff
TED
233.1K views 3K likes 40 dislikes 29 Nov 201099% match

TEDxNASA - Maggie Stiefvater - How Bad Teens Become Famous People
TEDx Talks
40.5K views 1.3K likes 10 dislikes 22 Nov 201086% match

TEDxNASA - Jim Green - Seven Wonders of the Solar System
TEDx Talks
41.7K views 311 likes 21 dislikes 22 Nov 201086% match

TEDx: As the journey progresses
TEDx Talks
90.6K views 112 likes 13 dislikes 11 Feb 201086% match

Be suspicious of stories | Tyler Cowen | TEDxMidAtlantic
TEDx Talks
141.3K views 1K likes 58 dislikes 08 Nov 200986% match

TEDxMidAtlantic - Joel Salatin - 11/5/09
TEDx Talks
76.9K views 899 likes 16 dislikes 08 Nov 200986% match

TEDxPennQuarter - Christopher McDougall
TEDx Talks
42.4K views 306 likes 7 dislikes 06 Aug 201086% match

The power dress: Kelly Hayes-Mcalonie at TEDxBuffaloWomen
TEDx Talks
20.5K views 201 likes 5 dislikes 02 Jan 201480% match

Changement 7 secrets pour franchir le pas: Anjuli Pandit at TEDxReunion
TEDx Talks
81.5K views 689 likes 25 dislikes 09 Jan 201475% match

TEDxBaghdad 2011 - Maysa Ibrahim
TEDx Talks
14.4K views 98 likes 9 dislikes 06 Feb 201275% match

What makes a superhero? | Stan Lee | TEDxGateway 2013
TEDx Talks
147.2K views 6.2K likes 27 dislikes 27 Dec 201375% match

Η αρχαιολογία σήμερα: Αγγελική Κοτταρίδη at TEDxAcademy
TEDx Talks
27.6K views 186 likes 8 dislikes 08 Oct 201375% match

Do What You Like, Like What You Do: Bert Jacobs at TEDxBeaconStreet
TEDx Talks
1.2M views 20.5K likes 485 dislikes 19 Dec 201375% match

Em busca de um sonho: Alex Oliver at TEDxFortaleza
TEDx Talks
18.3K views 437 likes 7 dislikes 03 Sep 201275% match

TEDxBaghdad 2011 - Naseer Shamma
TEDx Talks
33.8K views 309 likes 14 dislikes 18 Jan 201275% match

Η σημασία της επιστήμης στη ζωή μας και στη κοινωνία: Σπύρος Κιτσινέλης at TEDxAcademy
TEDx Talks
19.2K views 392 likes 13 dislikes 09 Oct 201375% match

TEDxIslay - Wayne Betts Jr - Deaf Lens
TEDx Talks
61.9K views 395 likes 7 dislikes 22 Jun 201075% match

Uma nova Humanidade: Gil Giardelli at TEDxSudeste
TEDx Talks
36.7K views 332 likes 20 dislikes 30 Oct 201075% match

A life story! | Maria da Penha | TEDxFortaleza
TEDx Talks
22.8K views 719 likes 9 dislikes 14 Oct 201275% match

TEDxCairo - Fatma Said - The Day When The People Changed !
TEDx Talks
148.2K views 1.1K likes 53 dislikes 03 Jun 201175% match

Fear and Permission: Chris Guillebeau at TEDxCMU 2010
TEDx Talks
88.9K views 720 likes 20 dislikes 09 Jun 201075% match

Modelando autismo com neurônios humanos: Alysson Muotri at TEDxFortaleza
TEDx Talks
16.6K views 392 likes 6 dislikes 28 Aug 201275% match

Play-acting normal | Josef Shovanec | TEDxAlsace
TEDx Talks
183.5K views 2.7K likes 37 dislikes 27 Nov 201375% match

TEDxBaghdad 2011 - Ihsan Fethi
TEDx Talks
14.3K views 117 likes 3 dislikes 01 Feb 201275% match

La liberté sexuelle en question: Catherine Blanc at TEDxParis 2013
TEDx Talks
368.1K views 2.2K likes 339 dislikes 25 Apr 201373% match

If I were 25 and Greek: Michael Ignatieff at TEDxAcademy
TEDx Talks
105.4K views 1K likes 70 dislikes 01 Oct 201273% match

Never, never, never give up: Marina Rollman at TEDxGenevaWomen 2013
TEDx Talks
36.3K views 721 likes 10 dislikes 07 Apr 201471% match

TEDxEast - Malia Mason - Mindwandering
TEDx Talks
15.8K views 149 likes 7 dislikes 19 Jul 201071% match

Improving lives with emotionally intelligent technology | Rana El Kaliouby | TEDxCairo
TEDx Talks
58.7K views 530 likes 33 dislikes 12 Jun 201071% match

Settings Privacy About Contact Donate