The Taylor Swift PrincipleYouTube↗  IA↗(long shot)
People & Blogs  39.1K views 1.2K likes 17 dislikes   20 Dec 2016
GaryVee 4.8M subscribers United States YouTube↗


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Contributed subtitles
Hindi JOE MANUEL
Portuguese Joaquim Mutim
Arabic Youness Idihoum
French Lucile D
MAEVA
Polish Matt Broniarek
Chinese (Traditional) J Goh
Johnny Wu
Chinese (Simplified) J Goh
Click to Play Video Click to Play Video
I just think it's you've got to rethink
- Je crois qu'il faut que tu repenses tout le système.
the entire thing but to break through the noise you on on by definition you
Pour se démarquer, par définition, il faut que tu
have to do something fundamentally
fasses quelque chose de complètement différent
different than what everybody else is doing and everybody else is doing the
de ce que tout le monde fait, et tout le monde fait la même chose.
same thing I call it the Taylor Swift rule so I think so I think Taylor Swift
J'appelle ça la Règle de Taylor Swift. Je pense que Taylor Swift a hacké la culture.
hacked culture I think Kanye does it as
Kanye le fait aussi, crois le ou non.
well believe it or not here's what they
Voilà ce qu'ils font.
do you scale the unscalable if you want
Tu dois réaliser l'impensable
to break through the noise today so let
si tu veux te démarquer de nos jours.
me explain what Taylor Swift's very good
Laisse moi t'expliquer.
at if she knows that when people tweet
Ce à quoi Taylor Swift est très forte,
her and say Taylor come to my wedding
c'est que quand les gens lui envoient un tweet en disant
and sing me a song she actually doesn't
"Taylor, viens à mon mariage et chantes moi une chanson"
here's why she does it
elle le fait.
the 75-minute allocation of her time to
Et voici pourquoi elle le fait. Le fait de passer 75 minutes sur quelque chose comme ça
do something like that is not ROI positive for Taylor based on what she
ne génère pas un retour d'investissement positif
makes for her time however the
si tu te bases sur ce qu'elle facture pour son temps.
amplification of doing something that
Par contre, les répercussions de cet acte
makes no sense on paper is where she gets all her value so I get yelled out by all my smartest CEO friends the most
qui parait illogique en soi, sont là où est toute la valeur. Mes amis PDG les plus intelligents m'engueulent,
fancy gals and guys on earth for still
des gens hyper brillants, parce que je réponds
answering all these tweets and emails and replying one by one on snapchat but
à tous les tweets, emails, conversations privées sur Snapchat,
I know that depth is far more interesting than with in a world where
mais je sais que la profondeur est beaucoup plus intéressante que la largeur
the width has just become completely obnoxiously loud and impossible to break
dans un monde où la largeur prend beaucoup trop de place
through truth is there are characters
et il devient impossible de s'y démarquer. La vérité c'est qu'il y a des gens
that look like me running around there
qui font comme moi.
are people that understand I know not
Il y a des gens qui comprennent,
that many but but but you can get somebody into an honest conversation
je sais il n'y en a pas beaucoup, mais tu peux créer une conversation sincère entre des gens
because they do not have aligned interests they don't and the only they
qui n'ont pas les mêmes intérets. Ils n'ont pas d'intérêts communs
start the relationship with knowing each
ils débutent leur relation sans
other not at all and that's the closest
se connaître du tout et c'est la seule chose
on a line interest they'll ever be and this is all that happens and it breaks
qu'ils auront en commun et c'est tout.
so to me let's just get it out
Et ça ne fonctionne pas, donc
of the way I just think communications
il faut virer ça.
very valuable like it just works and
Je suis persuadé que la communication a beaucoup de valeur.
just nobody does it like really I mean a
Ça fonctionne, c'est juste que personne ne l'utilise.
great communicators win in life
Sérieusement, les personnes qui savent communiquer vont loin dans la vie,
especially you know back to why I
comme quand j'ai décidé d'épouser ma femme
married my wife five seconds into our first date especially you're lucky
5 secondes après l'avoir rencontrée, surtout si tu as la chance
enough to find another great communicator and that's where we're
de tomber sur un autre bon communicateur, et c'est la que les relations
client relationships and that's where
avec les clients et avec les partenaires commencent.
business partnerships card I just think it's better to know that it's not gonna
Je crois juste que c'est mieux de savoir que ça ne va pas marcher dès le début.
work upfront [Music]
(musique)
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