Growing Reddit - Web DevelopmentYouTube↗  IA↗(long shot)
Education  82.7K views 484 likes 27 dislikes   27 May 2012
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now you've got a pretty good idea of kind of the architecture decisions we
Redditでのアーキテクチャ設計について[br]またサイトの成長や
made on reddit and how we kind of grew the site and store data differently over
データの保存などについて理解できたと思います
time what I'd like to talk about is how we actually grew the site from a social
次は社会的な観点からの[br]Redditの成長について話します
point of view you know how we got users and how we kind of maintain the feel
多数のユーザの獲得方法や[br]イメージの維持の仕方などです
that read it has it's hard for me or anybody to really take credit for
Redditの成長は誰か1人の功績ではなく
growing reddit because it's a social thing and it's even if Alexis and I
社会的に積み上げられたものです
started over today knowing everything we know now would be very hard to get a site like Reddit off the ground social
今 同じサイトを立ち上げても成功するとは限りません
web sites require a little bit of magic to work and we were fortunate enough to
私たちは幸運でした
have it but we did a lot of very important things that I think helped one
やってきたことの中に重要なことがありました
of which was in the beginning Alexis and I submitted all of the content if you go
最初はコンテンツの投稿です
to reddit submission page now it basically boils down to two fields and
ごく初期の投稿ページの入力欄は
in the early days it was just two fields
基本的に2つだけでした
she basically had a field called URL which was the URL of the site you were
URLを入力するための"URL"という入力欄と
submitting and title which was the title of that site and that would be the link
タイトルを入力する"Title"という入力欄でした
you submitted the right if Alexis and I went to the page we had a third field
3番目の入力欄"User"に名前を入力して送信すると
called user and we could type in a name here and then when we hit submit we
既存の名前でなければ自動的に
would automatically register this user if that name didn't exist and submit the
新規ユーザとして登録され[br]その名前でコンテンツを投稿できます
content as that user so you'd go to Reddit in the early days the first
Reddit開始当初の2～3ヵ月
couple of months and there would be tons
大量のコンテンツの大部分は偽のユーザ
of content it was I shouldn't say fake content but it was fake users it was
つまり私たちが投稿していました
really all just Alexis and I and that did two things and I think this is important to any site that where you
投稿によって2つの成果がありました[br]1つはコミュニティの
want to have a community feel the first thing it did was it set the tone web
印象が定まったことです
sites have this kind of inertia and we
Webサイトには慣性があります
submit a content that we would be interested in seeing and that meant the content on Reddit at least for us and
自分たちにとって[br]興味深いコンテンツを投稿しました
for our kind of peer group it was good
なかなか面白かったですよ
interesting stuff we wanted us a site with the most interesting content online and so we did
最高に楽しいサイトにしたかったので
our best to find it and then we
頑張って探しては投稿しました
submitted that content ourselves so when you show up to Reddit you kind of know
一目でどんなサイトか分かるようにしたのです
it's all about the other thing if they
もう1つの成果はサイトが
doesn't made the site feel alive users
生き生きとしたことです
like to feel a part of something if they showed up to the website and a front page was blank it looks like a ghost
トップページに空白が多ければ[br]ゴーストタウンのようです
town you don't want to live in a ghost town you'd rather live in New York City
寂れた街よりはNYのようなにぎやかな
most people would that's why New York City is so big and ghost towns by
サイトを訪れたいですよね
definition aren't that was really fortunate and I don't know what made us
あとから振り返って言うのは簡単ですが
do this like in hindsight it's really easy to say oh this is how it happened
運もよかったのだと思います
but at the time I think we were just
当時はただ空のサイトは恥ずかしいと思って
embarrassed to have an empty web site so so we submitted the content and it
コンテンツを投稿し続けたのがよかったのです
worked and I remember the first day a few months in when we didn't have to
2～3ヵ月たったある日[br]初めて投稿しないで済んだのです
submit any content and that's that was such a magical day for us because then
サイトが自分で動き出した魔法のような日でした
we knew this site was working on its own it was really really cool took us a
最高の気分でした
while to get there and you know we really kind of had the will the side
これが続くように心から願いました
into existence another thing about the sites they didn't have any comments to
最初はコメントもあまりつかず
begin with I don't know that this helped or hindered us it was just you know we
自分たちで書く余裕もありませんでした
didn't get around to writing it I think the only thing I want to say here is
現在のRedditはコメントによって
that people look at if you get into it you you quickly realize that the comments are what makes
動いていると言っても過言ではありません
red at work that's where the really
コミュニティが生きている証しです
incredible community lives and retic grew quite a bit before we even had a
あとから分かったことですが
comment system that came later it just kind of goes to show how it's not always obvious what the most important part of
大事なのは一度にすべてのシステムを[br]組み立てて失敗するよりも
a site is and it's better just to kind
少しずつオンライン化して試しつつ
of get something online and start experimenting with it then to build the whole system out and have it fail so we
進めるほうがよいということです
didn't have any categorization what we
サイトにカテゴリの欄は設けていませんでした
wanted users to do was submit links we didn't want them to have to think about categories think about tags those are
その方がユーザがリンクを投稿する時に楽だからです
all decisions and the more decisions you have the harder it is to interact with a
判断事項が多いほどサイトへの足は遠のきます
site we had a categorization on the site I should say for about one day I added
実は1日だけカテゴリを設けました
it one night and Alexis took all the links that have ever been submitted
カテゴリを追加し それまでのリンクを分類して
though to Reddit and then categorize them so when users came the next morning
翌朝には稼働できるようにしていました
everything would be ready to go one of our first investors and advisors was like why did you add categorization that
しかしアドバイザが外すよう指示したので
ruined everything get rid of it so we
結局そのとおりにしました
did and Alexis ended up he wasted all of that time but that was really good
実際それがよかったのです
advice not having categorization meant
その方がユーザは自由にコンテンツを投稿できます
users could just show up in submit content and kind of the serendipity of
トップページの投稿の多様性はいい雰囲気でした
the front page was really interesting another thing we did is we didn't
メールアドレスは集めませんでした
collect emails every site on there had
よくサイトでサインアップすると
the signup process where you'd have to like in to your email address and then
メールアドレスの入力やその確認など
confirm an email all those steps you
煩雑な作業があります
have to do one of those steps involves your actually leaving your browser to go
そのためにブラウザを離れメールソフトに移動する
to your email program or go to Gmail or
面倒さをユーザに強いることになります
whatever just to become a member if you want members and you want submissions
ユーザを増やしたいのに入力項目を増やすのは
why do you why would you add all these barriers like required email addresses
理にかなっていません
so we figured we're not gonna spam people like we don't have any emails to send why do we need their email addresses so we didn't collect them that
スパムを送るつもりも[br]メールを送る予定もありませんでした
allowed users to register that much fasting was a contributing factor to our
簡単な登録がサイトの成長を促しました
ability to grow another big thing we did
検閲の排除も大きな決断でした
was no censorship we didn't care what
度を超えた人種差別などは別として
content was submitted to Reddit so unless it was like overtly racist we just let it be
投稿の内容は気にせず[br]自社への批判などは放っておきました
especially feels critical to us and that created this kind of sense of community
それがコミュニティに対する信頼感につながりました
the sense of trust and that's what ultimately I think allowed read it to
結果としてRedditの飛躍につながりました
grow to its tremendous size as the users believed in us and wanted to be a part
ユーザの信頼感を得たからです
of this community and when we made mistakes even when I goofed on the
私がパスワードハッシュで失敗した時も
password hashing thing for example they would kind of stick with us because they realized our heart was in the right
ユーザが離れることはありませんでした
place we just wanted to make a site that
ユーザ情報を売ったりすることなく
was new and interesting you know we didn't want to sell our users we didn't
ただ新しく面白いものを
want to ruin a site we just wanted to have good content
作りたいという真意が受け入れられたのだと思います
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