Mislabeling | AdSense Program Policies Google AdSense Danish English

Mislabeling | AdSense Program PoliciesYouTube↗ IA↗(long shot)
Education 1.5K views 80 likes 2 dislikes 25 Jun 2020

Google AdSense 689K subscribers United States YouTube↗

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Jeg hedder John og leder den eksterne kommunikation -

JOHN: Hi, everyone. My name is John, and I lead our external outreach efforts

- for Trust and Safety-teamet.

representing the Trust and Safety Team.

Det er mit ansvar at give jer -

My role is to help you, our publishers, better

- større indsigt i vores politikker og udgiverbegrænsninger.

understand publisher restrictions and policies.

Jeg sørger også for at give -

And importantly, I also work with our internal teams

- vores interne teams større indsigt i jeres udfordringer.

to help them better understand the challenges you face.

I dag vil jeg fortælle om den Google-

Today, I'd like to talk about the Google

- politik, der forbyder annoncer under en vildledende overskrift.

policy that prohibits placing ads under misleading headings.

Hvorfor har vi indført denne politik?

Why do we have this policy?

Vi arbejder altid på at sikre -

We are always working to facilitate

- et sundt økosystem for digital annoncering.

a healthy digital advertising ecosystem.

Det betyder, at vi indfører politikker og udgiver-

Importantly, this means that we create policies and publisher

- begrænsninger for at beskytte brugerne, annoncørerne -

restrictions considering the needs of our users, advertisers

- og udgiverne og sikre, at de har -

and publishers, so that all feel protected

- tillid til dette økosystem.

and can trust in the ecosystem.

Brugerne bør klikke på annoncer på grund af interesse -

This works best when users click on ads from genuine interest

- på websites med nyttigt indhold.

on sites with great content.

Når brugere besøger et website -

When users visit publisher sites,

- gør de det primært for at se indhold.

they are there primarily to view content.

Hvis de får vist annoncer, der ikke -

When users encounter ads that are not

- ser ud til at være annoncer -

represented as advertisements, it

- kan de blive narret til at klikke på en dem.

can trick the user into clicking on the ad.

Forkert mærkning underminerer tilliden -

Mislabeling ads can erode user trust

- og annoncørerne spilder penge -

and could cause wasted advertiser

- på grund af utilsigtede klik.

spend due to accidental clicks.

Dårlige brugeroplevelser har medført øget annonceblokering.

Poor user experiences have led to the rise in ad blocking.

Hvorfor er dette vigtigt?

Why is this important?

Vi har indført disse politikker -

Simply put, we have these policies in place

- for at sikre, at brugerne ikke bliver snydt -

in order to help ensure that users are not tricked

- og at annoncørerne får udbytte af deres -

and that advertisers find value in their investment

- investering i digital annoncering.

in digital advertising.

Vores branche er baseret på tillid.

The health of our industry depends on trust.

Hvis udgivere placerer annoncer på -

When publishers place ads on pages

- sider med det formål at snyde eller irritere brugerne -

with the intention of deceiving or annoying users,

- undermineres denne tillid.

it erodes trust.

Google-annoncer må kun mærkes som enten annoncer -

Google Ads can only be labeled as either advertisements

- eller sponserede links.

or sponsored links.

Forkert mærkning kan f.eks. være "Værsgo at klikke på en annonce" -

Incorrect labels include, feel free to click on an ad,

"Besøg vores sponsorer", "Støt os", "Ressourcer" -

please check out our sponsors, support us, resources,

- eller en hvilken som helst anden etiket end "Annoncer" -

or any other label that is not advertisements

- eller "Sponserede links".

or sponsored links.

Enhver anden etiket end "Annoncer"

Any label other than advertisements

- eller "Sponserede links" udgør en politikovertrædelse.

or sponsored links is a policy violation.

Formålet med alle vores politikker -

All of our policies and publisher restrictions

- og udgiverbegrænsninger er at skabe tillid -

are designed and enforced to build trust

- til økosystemet for digital annoncering.

in the digital advertising ecosystem.

Googles og vores partneres fremtid er tæt -

The future of Google and our partners are linked.

- forbundet, og vi ønsker at skabe et miljø -

And we believe in fostering an environment where

- hvor både brugere, annoncører og udgivere -

users, advertisers, and publishers can all

- kan drage fordel af et sundt økosystem for digital annoncering.

thrive in a healthy digital advertising ecosystem.

Ved at hjælpe alle parter er vi med til at sikre bæredygtighed -

And by valuing each party, we help ensure the sustainability

of our industry.

Vi håber, at I nu har fået større indsigt i -

We hope this video helps you to better understand

- vores politik vedrørende korrekt mærkning af annoncer.

our policy for proper labeling of advertisements.

I kan se flere forklaringer af -

You can find more videos explaining

- vores politikker og udgiverbegrænsninger

our policies and publisher restrictions

- i playlisten på vores kanal.

within the playlist in our channel.

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