IKEA Food Better Programme IKEA Switzerland English Italian

IKEA Food Better ProgrammeYouTube↗ IA↗(long shot)
Entertainment 75 views 2 likes 0 dislikes 09 Apr 2018

IKEA Switzerland 14.1K subscribers Switzerland YouTube↗

Hello, my name is Jacqui Macalister and I am Heath and Sustainability Manager at IKEA Food.

Salve, io sono Jacqui Macalister, Health and Sustainability Manager di IKEA Food.

Hi everyone, I am Priya Motupalli. I am an animal welfare scientist by training

Ciao a tutti, io sono Priya Motupalli, mi sono specializzata in benessere animale

and now I work in sustainable sourcing here at IKEA Food. 4 00:00:12,250 --> 00:00:10,860 And we have come to work for IKEA because we believe in a new vision for the food industry.

e ora lavoro come Sustainable Sourcing Specialist per IKEA Food. 4 00:00:12,250 --> 00:00:10,860 Abbiamo scelto di lavorare per IKEA perché crediamo in una nuova visione dell’industria alimentare.

One which positively impacts the lives of people, the planet and also the lives of animals.

Una visione che abbia un impatto positivo sulla vita delle persone e degli animali e sul pianeta.

Our goal is to source fewer animals but to make sure those we do source are raised responsibly.

Il nostro obiettivo è ridurre l’approvvigionamento di animali e assicurarsi che questi siano allevati responsabilmente.

We believe that animals should live decent lives. And that is why

Crediamo che gli animali debbano avere buone condizioni di vita ed è per questo

we have been developing the Better Programmes over the past two years

che negli ultimi due anni abbiamo sviluppato IKEA Food Better Programmes

working with scientists, with experts, with NGO’s and with our suppliers.

in collaborazione con scienziati, esperti, ONG e i nostri fornitori.

The Better Programmes apply to all species in our supply chain around the world.

I Better Programmes si applicano a tutte le specie animali nella nostra supply chain a livello globale:

So whether that is pigs, or salmon, or beef or dairy cattle, or chickens.

dai suini, ai salmoni, ai bovini, alle mucche da latte e ai polli.

So the Better Programmes are holistic and they really frame our vision for sustainable agriculture.

Questi programmi hanno un approccio olistico e rappresentano la nostra visione di agricoltura sostenibile.

So our animal welfare criteria sits in the centre but we are also interested in public health

I criteri di benessere animale sono fondamentali ma siamo anche attenti alla salute pubblica

and our environmental footprint at the farm level. So taking the chickens for example,

e all’impronta ecologica degli allevamenti. Prendendo i polli come esempio,

some of the animal welfare criteria that is really important to us would be things like space.

uno dei requisiti per il benessere animale molto importante per noi è lo spazio.

So more space per individual chicken. Things like providing meaningful enrichment.

Ovvero più spazio per ogni pollo. Vi è poi l’arricchimento ambientale

So platforms, perches, pecking objects. Just really things that allow chickens to be chickens.

con piattaforme, posatoi e oggetti da beccare. Tutto ciò che permette ai polli di essere tali

To express those important natural behaviours.

ed esprimere i loro comportamenti naturali.

Off course we are also really interested in animal health. So having a flock health plan

Ovviamente, anche la loro salute è molto importante, per questo abbiamo un piano sanitario curato da

with a veterinarian as well as daily health checks.

un veterinario che prevede controlli giornalieri.

And things like lighting so having a normal day length pattern over a 24 hour period.

Un altro aspetto è l’illuminazione: è importante avere un naturale ciclo giorno/notte nell’arco delle 24 ore.

So these things are really complex but as a brand we have this great opportunity to effect change.

Tutto ciò è molto complesso ma, come azienda, abbiamo la grande opportunità di favorire il cambiamento.

And we really believe that the Better Programmes can positively impact the lives

Crediamo fermamente che i Better Programmes possano influenzare positivamente la vita

of many animals around the world. 25 00:01:49,200 --> 00:00:57,899 And we are just so existed to hear that this matters to you too.

di molti animali in tutto il mondo. 25 00:01:49,200 --> 00:00:57,899 E siamo veramente felici di sapere che tutto questo interessa anche a te.

So we are looking forward to sharing more with you on this journey in 2018.

Perciò ti daremo presto altre informazioni sulle nostre iniziative per il 2018.

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