Why Subscribers Matter (ft. Veritasium)YouTube↗  IA↗(long shot)
Education  162.3K views 331 likes 23 dislikes   09 Aug 2017
YouTube Creators 10.1M subscribers United States YouTube↗


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We found that two metrics best predict the performance of a channel,
Ci sono due parametri da cui si può intuire meglio la prestazione di qualsiasi canale.
any channel. These are "watch time": that is, how long, in total,
Sono "il tempo di visualizzazione", cioè il tempo totale che
people spend watching your videos,
la gente impiega a guardare i tuoi video
and, "subscribers": the number of people who choose
e "gli iscritti", cioè il numero di persone che
to publicly declare that they love what you make,
dichiarano pubblicamente di amare quello che fai
and they register to be notified of any new content on your channel. ♪ (upbeat music) ♪
e si registrano per ricevere notifiche sui nuovi contenuti del tuo canale. I vantaggi dell'iscritto
Subscribers are really valuable because they watch more of your videos,
Gli iscritti sono davvero importanti, perché guardano molti tuoi video
and they are more engaged.
e sono più coinvolti.
They're more likely to comment,
È più probabile che commentino
and since they're notified every time you post something new,
e dato che ricevono notifiche quando pubblichi qualche novità
they'll be more likely to come back and keep watching more.
è più probabile che tornino e guardino sempre più video.
A passive viewer is just going to sit back and move on to the next thing.
Uno spettatore passivo si limita a sedersi e passare al video seguente.
Subscribers are gonna lean forward and engage with your content.
Gli iscritti si spingono oltre e interagiscono con i tuoi contenuti.
They love your brand.
Adorano il tuo brand.
They love your content.
Adorano i tuoi contenuti.
They love your videos.
Adorano i tuoi video.
They are going to keep coming back.
Continueranno a tornare.
They're going to share your stuff, and they're going to grow with you.
Condivideranno i tuoi video e cresceranno insieme a te.
There are a number of ways to gain more subscribers.
Ci sono vari modi per aumentare gli iscritti.
One way is just to be really consistent with your content.
Uno è essere davvero coerente con il tuo contenuto.
Keep putting out things on a regular schedule
Crea un programma e seguilo
so people know to check back.
così che le persone tornino a controllare.
Having a channel trailer on your homepage is a really good idea
Aggiungere un trailer del canale sulla tua pagina iniziale è un'ottima idea
because it lets people know what your channel is all about
perché fa capire alle persone di cosa tratta il tuo canale
and if they might like to subscribe.
e se possa essere interessante iscriversi.
And, it's always a good idea to remind people to subscribe
Inoltre, è sempre una buona idea ricordare alle persone di iscriversi
because they might not know that that's an option.
perché potrebbero non sapere che sia un'opzione.
So, it's great to call that out at the end of a video.
Perciò è utile comunicarlo alla fine di un video.
Make that call to action,
Esortali all'azione
"Please subscribe to the channel," and people will.
"Iscriviti al canale" e lo faranno.
One more way to gain more subscribers is by branding your channel,
Un altro modo di ottenere iscritti è utilizzare un brand nel tuo canale
making sure your videos look a particular way
assicurandoti che i tuoi video abbiano un certo aspetto
and have some signature pieces to them.
e delle filigrane di branding.
Remember that there is a demand out in the world
Ricorda che molti sono curiosi di vedere
to see the kind of content that you're going to make.
che tipo di contenuti pubblicherai.
There are going to be a lot of people who really care about what you do,
Ci saranno molte persone alle quali importerà veramente di quello che fai
about what you're all about.
e di quello che sei.
It's just a matter of how to reach them. ♪ (upbeat music) ♪
Si tratta solo di saperle raggiungere.
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