Udacity EP245 unit3 Optional Reading and HomeworkYouTube↗  IA↗(long shot)
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Well now that we have covered customer
بما أننا تناولنا موضوع شرائح
segments, let’s take a look at the optional
العملاء، لنلقي نظرة على القراءة
reading for next week. In business model
الاختيارية للأسبوع القادم. في Business Model Generation
generation it’s pages 127 through 133. In the
من صفحة 127 - 133. وفي
startup owners manual it’s 98 through 111
Startup Owners Manual من 98 - 111،
and 332 through 343, and pages 406 through 412.
ومن 332 - 343، و من 406 - 412.
The homework for next week is for your
الفرض المنزلي للأسبوع القادم يخص
customer segment, what are the pains, gains
شريحتك عملائك، ما المشاكل التي ستعالجها وما المكاسب
and jobs to be done. You might have some
والأعمال الواجب تنفيذها. قد يكون لديك بعض
great hypothesis but there is no possible
الفرضيات لكن لا توجد طريقة
way you could know what the facts are
ممكنة تمكنك من معرفة الحقائق
without talking to a bunch of those customers.
دون التحدث مع مجموعة كبيرة من أولئك العملاء.
And for me the ultimate test of whether you
وبالنسبة لي الاختبار النهائي لمسألة ما إذا كنت
actually knew what you learnt from those
قد أدركت ما تعلمته من أولئك
customers is draw a diagram of how they work.
العملاء هو رسم مخطط بياني بطريقة عملهم.
Even for consumers, I want to understand
حتى بشأن العملاء، أريد أن أعرف
that you know the day in the life of those
أنك تعلم عن يوم في حياة للعملاء.
customers. And what results from that is;
وما ينتج عن ذلك هو معرفة
what’s the customer archetype? Draw me
النموذج الأساسي للعميل؟ ارسم
a picture or a diagram, are they men 18-25,
صورة أو مخطط بياني هل هم رجال من 18-25،
are they women in the Midwest of the United
أم نساء في غرب الولايات
States 40-55, are they located in Europe or
المتحدة من 40-55، هل هم في أوروبا
in Asia. What is it about those customers?
أم آسيا. ماذا عن أولئك العملاء؟
And more importantly how did they solve
والأهم من هذا، كيف تمكنوا من حل
their problem today and how does
مشاكلهم اليوم، وكيف يحلها
your value proposition solve it.
مقترح القيمة لديك.
What made those customers interested
ما الذي يثير اهتمام وحماسة
and excited, and if your customer is part
أولئك العملاء، ولو كان عميلك جزء
of a company, you need to even know more.
من شركة، تحتاج لتعرف أكثر.
Who is the decision maker? How large is
من هو صانع القرار؟ وما مدى ضخامة
their budget. What are they spending it
ميزانيته؟ على ماذا ينفقها
on today, etcetera. You need get out of
اليوم؟ الخ. عليك أن تخرج من المبنى
the building and talk to at least 10 customers.
والتحدث مع عشرة عملاء على الأقل.
On the archetype you actually have a
لديك فرضية عن النموذج البدئي
hypothesis for and see if it is true or not.
وتأكد من مدى صحتها.
Some examples are in the link below of
مزيد من الأمثلة تجدها في الرابط أدناه
other teams that have put their presentations.
لفرق أخرى قدمت عروضها التقديمية.
And come in and update your business
ثم أضِف التغييرات الجديدة
canvass for changes. And optional, use
على نموذج العمل لديك. وعلى نحو اختياري،
the LaunchPad Central software and post
استخدم برنامج LaunchPad Central
your discovery narratives for the week.
وانشر استنتاجاتك لهذا الأسبوع.
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