Know Your Audience (ft. ChewingSand) YouTube Creators [Creator Academy] English Portuguese (Portugal)

Know Your Audience (ft. ChewingSand)YouTube↗ IA↗(long shot)
Education 60.1K views 388 likes 15 dislikes 07 Oct 2014

YouTube Creators 10.1M subscribers United States YouTube↗

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[Hazel Hayes, Creator] Hi, my name is Hazel, and I run Chewing Sand.

[Hazel Hayes, Autor] Olá o meu nome é Hazel e administro o Chewing Sand.

Today, we're going to talk about defining success with YouTube analytics.

Hoje vamos falar sobre como definir o sucesso com estatísticas do YouTube.

[YouTube — Converting viewers into fans.]

[YouTube — Converter visualizadores em fãs.]

It's funny because a lot of YouTube-ers define success as views

É engraçado porque vários utilizadores do YouTube definem o sucesso como

or subscribers gained from a video, but I tend to kind of look at different metrics.

visualizações ou subscritores adquiridos a partir de um vídeo, mas gosto de olhar para outras métricas.

What's really important to me is that the feedback be good,

O que importa para mim é a qualidade do feedback

and that the likes on the video be very high.

e a quantidade elevada de gostos no vídeo.

So, that's the kind of thing that I focus on.

É nesse tipo de coisas que me foco.

If I have a video that only has 20,000 views, I don't get particularly sad about that.

Se tiver um vídeo com apenas 20.000 visualizações não fico particularmente triste.

Because, often, I'll have maybe 1,000 to 2,000 likes on that

Por vezes, se tiver 1.000 a 2.000 gostos num vídeo,

which is, for me, quite a high percentage.

que para mim é uma percentagem elevada.

And what I'll also do is spend a lot of time in the comments replying to people,

Perco também muito tempo nos comentários a responder às pessoas

and seeing what they think of it, asking for their feedback even.

e a ver o que pensam do vídeo, solicitando o seu feedback.

And if that feedback is positive, I think that that's kind of the biggest measure of success for me

Se o feedback for positivo, para mim essa é a maior medida de sucesso.

The demographics report in analytics is really important for me

O relatório demográfico nas estatísticas é muito importante para mim

particularly when dealing with, say, brands, or other YouTube-ers

particularmente ao lidar com marcas ou outros utilizadores de YouTube

who you want to collaborate with; it's good to be able to let them know who your audience is.

com quem deseja colaborar; é positivo ser capaz de saber e dizer quem

And for you to know as well, so that you can cater to them.

é o seu público, para que se possa adaptar.

But, I found when using the report, after I made superbrainy zombies,

Descobri que ao usar o relatório, após realizar "zombies inteligentes",

that, actually, my audience shifted a little bit.

que o meu público se alterou.

It used to be predominately females and still is,

Eram maioritariamente mulheres e continuam a ser,

but it was around 90 percent female before, and after the film came out,

&mas eram cerca de 90% de mulheres anteriormente e, após colocar o filme,

it's now about 80 percent female, 20 percent male, which is interesting.

está em cerca de 80% de mulheres e 20% de homens, o que é interessante.

I try and kind of experiment on my channel and do lots of different things,

Faço experiências no meu canal e faço muitas coisas diferentes,

and usually, that's just whatever I happen to be into at the time.

geralmente é onde estou nesse momento.

So, because I'm interested in films, I did try and do a couple of film reviews,

Uma vez que me interesso por filmes faço algumas análises cinematográficas,

but they didn't go down that well.

mas não correram muito bem.

I noticed that while the views were okay, the like ratio was a lot lower on them

Verifiquei que as visualizações eram positivas, mas que a relação de gostos foi muito mais inferior

than it was on my other videos, so I thought, my audience isn't really into this,

que nos meus outros vídeos, logo verifiquei que o meu público não gostou

and I, sort of, stopped doing those.

e parei de o fazer.

Similarly with other content, like my songs, I noticed that the likes were very high on them

Com outro conteúdo, como as minhas canções, verifiquei que os gostos foram muito elevados

or my first Unnecessary Otter sketch, which was a comedy sketch,

no meu primeiro sketch Unnecessary Otter, que foi um sketch de comédia,

got a huge like ratio so, that's the series that I continued doing.

obteve uma enorme relação de gostos, essa foi a série que continuei a fazer.

So, when I upload a video, I always have a look at how many likes

Quando carrego um vídeo comparo sempre o número de gostos

there are compared to how many views, and what I'm hoping for is at least

com o número de visualizações e espero, pelo menos,

10 percent likes versus views.

10% de gostos nas visualizações.

So, if I have 10,000 views, I'd like to see around 1,000 likes on a video,

Então, se tiver 10.000 visualizações gostaria de ver 1.000 gostos num vídeo

and if I'm doing better than that, then it's a really good sign on my videos

e se for melhor do que isso é muito bom sinal para os meus vídeos

because the average is around 10 percent.

porque a média é cerca de 10%.

I hope you found that helpful; you can click to learn more.

Espero que tenha sido útil; clique para obter mais informações

Or, if you want to check out Chewing Sand, you can do that too.

ou aceda ao Chewing Sand.

[YouTube — Who should we feature next?]

[YouTube — Quem devemos apresentar em seguida?]

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