Google Ads Tutorials: Introducing Search ExcellenceYouTube↗  IA↗(long shot)
Education  8.5K views 161 likes 3 dislikes   10 Mar 2020
Google Ads 881K subscribers United States YouTube↗


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Whether you’re brand new to Google Ads, or a seasoned digital marketer,
Che tu sia alle prime armi con Google Ads. o un esperto di marketing digitale
Search Excellence should be the foundation of your marketing strategy.
l'eccellenza nella rete di ricerca dovrebbe essere la base della tua strategia.
It’s the groundwork
È la base
that helps you achieve your business goals with Google Ads,
per raggiungere i tuoi obiettivi aziendali con Google Ads
so that you can reach more valuable customers,
raggiungere clienti più importanti
improve your ads,
migliorare i tuoi annunci
find the right bid strategy,
trovare la strategia d'offerta giusta
and simplify campaign management.
e semplificare la gestione della campagna.
Every advertiser has a unique journey towards achieving Search Excellence.
Il percorso verso l'eccellenza nella rete di ricerca cambia per ogni inserzionista
You can identify where you are on your journey
Puoi capire a che punto sei
through the recommendations page.
nella pagina dei consigli.
Recommendations vary across accounts
I consigli variano in base all'account
depending on what action will have the highest performance impact.
e all'azione che influirà di più sul rendimento.
In this video, let’s review your Search Excellence checklist
Questo video propone una lista di controllo sull'eccellenza nella rete di ricerca
and how you can implement the recommendations with one click.
e indicazioni per attuare i consigli in un clic.
These recommendations are customized to your unique account settings and history,
I consigli sono personalizzati in base a impostazioni e cronologia account
so keep in mind that you might not see every recommendation in your account.
perciò sappi che non potresti vederli tutti nel tuo account.
Let’s get started!
Iniziamo!
Measure the right actions
Misura le azioni giuste
Make sure you’re measuring every interaction throughout the customer journey
Assicurati di misurare tutte le interazioni del percorso del cliente
to accurately assign credit to touchpoints that occur across Google Search.
per assegnare correttamente il credito ai touchpoint in Ricerca Google.
Ensure conversion tracking is set up correctly using the global site tag,
Assicurati che il monitoraggio delle conversioni utilizzi il tag globale del sito
and that you’re using a non-last click attribution model, such as data-driven.
e di usare il modello di attribuzione non basata sull'ultimo clic, ma sui dati.
Use automation to drive growth
Usa l'automazione per favorire la crescita
Use the power of Smart Bidding to unlock growth
Usa Smart Bidding per la crescita
through real-time bidding based on your unique marketing goals.
tramite offerte in tempo reale basate sui tuoi obiettivi di marketing.
Choose from Maximize conversions, Maximize conversion value,
Scegli tra Massimizza le conversioni, Massimizza il valore di conversione
Target CPA, or Target ROAS to utilize advanced machine learning to grow your business.
CPA target, ROAS target per il machine learning avanzato per la crescita.
Ensure you have enough budget to maximize performance
Assicurati un budget sufficiente per massimizzare il rendimento
and keep showing ads when customers are searching for your business.
e mostra gli annunci quando gli utenti cercano la tua attività.
Expand your reach
Espandi la tua copertura
Find more customers who are interested in what you offer
Trova più clienti interessati alla tua offerta
by expanding your targeting via new keywords,
espandendo il targeting con nuove parole chiave
and using Dynamic Search Ads to dynamically improve query coverage.
e usa gli annunci dinamici della rete di ricerca per una migliore copertura.
Also, enhance your search strategy by adding audience lists to gain insights at scale.
Migliora la strategia di ricerca con elenchi di pubblico per una panoramica ampia.
Make use of remarketing lists,
Usa elenchi di remarketing
similar audiences and in-market audiences
segmenti di pubblico in-market e segmenti di pubblico simili
to boost Smart Bidding with additional signals.
per dare a Smart Bidding indicatori aggiuntivi.
Don’t forget to adjust your budgets to capture those new customers.
Ricorda di adattare il budget per raggiungere questi nuovi clienti.
Maximize your search presence
Massimizza la presenza nella rete di ricerca
Apply responsive search ads to show the right message to the right customer.
Rivolgiti ai clienti giusti con gli annunci adattabili della rete di ricerca.
Now that you know the best practices, keep checking on the Recommendations page
Ora conosci le best practice, continua a consultare la pagina dei consigli
to ensure that your account is always set up for success with Search Excellence.
affinché il tuo account raggiunga l'eccellenza nella rete di ricerca.
For more step-by-step videos on Google Ads implementation and optimization,
Per video dettagliati su come impostare e ottimizzare Google Ads
check out Google Ads Tutorials on the Google Ads YouTube Channel.
consulta i tutorial sul canale YouTube Google Ads.
If you have any questions, or for more information, please visit Google Ads Help. [music continues]
Per domande o ulteriori informazioni visita la guida di Google Ads.
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