Google Ads Tutorials: Welcome to Display Readiness!YouTube↗  IA↗(long shot)
Education  1.2K views 29 likes 0 dislikes   10 Feb 2020
Google Ads 884K subscribers United States YouTube↗


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[MUSIC PLAYING]
SPEAKER: Welcome to the Display Readiness series.
Ti diamo il benvenuto alla serie di preparazione alla pubblicità display.
Whether you're already running search ads
Se già pubblichi annunci della rete di ricerca
and want to expand your digital strategy to Display,
e vuoi espandere la tua strategia digitale su Display
or you're brand new to Google Ads,
o se sei un nuovo utente di Google Ads
this video series is the perfect place to start.
questa serie di video è il modo perfetto per cominciare.
Over the course of this video series,
In questa serie di video scoprirai in che modo
you'll discover how Google Display Ads can help grow your business.
gli annunci display di Google possono contribuire alla crescita della tua attività.
You'll learn how to set up, manage, and measure
Imparerai come configurare, gestire e misurare il successo
the success of ad campaigns that meet your marketing
di campagne di annunci che soddisfino i tuoi obiettivi di marketing
objectives, like selling products online and in-store, generating leads, or increasing consideration for your brand.
come vendere prodotti online e in negozio generare lead o aumentare la considerazione del tuo brand.
Let's start with the basics.
Cominciamo dalle basi.
What are Google Display Ads?
Cosa sono gli annunci display di Google?
These are image, video, text, and social ads
Sono immagini video messaggi
that appear across millions of websites and apps.
e annunci social che compaiono su milioni di siti web e app.
But these ads don't just show up anywhere to anyone.
Ma questi annunci non vengono solo mostrati ovunque e a chiunque.
Google's powerful machine learning technology
La potente tecnologia del machine learning di Google
uses millions of signals to differentiate between people
utilizza milioni di segnali per differenziare
who are simply interested in your business
le persone che sono semplicemente interessate alla tua attività
from those who have the intent to buy.
da quelle che hanno intenzione di effettuare acquisti.
This way, you can deliver relevant ads
In questo modo puoi mostrare annunci pertinenti
wherever your potential customers are spending time
su qualunque sito online ai potenziali clienti.
online. For this video series, you'll be able to set yourself up
Al termine di questa serie di video, sarai in grado di
for success by providing data that reflects your business
prepararti al successo fornendo dati che riflettano gli obiettivi della tua attività
goals, select and build a display campaign that meets your marketing objectives, and measure the success
selezionare e creare una campagna display che soddisfi i tuoi obiettivi di marketing
of your display campaigns.
e misurare il successo delle tue campagne display.
As you navigate through the videos,
Quando navighi tra i video, è fortemente consigliato
it's highly suggested to follow along in your Google Ads account.
seguire la procedura indicata nel tuo account Google Ads.
If there are more topics you'd like to explore,
Se ci sono altri argomenti che vorresti affrontare
there are plenty of additional resources
hai a disposizione molte altre risorse
linked to in each video.
nei link presenti in ogni video.
Enjoy the video series and have fun. [MUSIC PLAYING]
Guarda la serie di video e divertiti.
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