Why does Google give SEO advice?YouTube↗  IA↗(long shot)
Science & Technology  35.8K views 105 likes 4 dislikes   04 Oct 2010
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Here's a fun question from borislav123 in Plovdiv.
Hier ist eine lustige Frage von borislav123 aus Plowdiw.
Borislav wants to know why Google supports SEO
Borislav möchte wissen, warum Google
specialists with advice.
SEO-Spezialisten berät.
Google business is to sell text ads/ad space so bad optimized
Das Geschäft von Google besteht darin, Textanzeigen/Werbeflächen zu verkaufen.
websites are the target of Google, aren't they?
Daher sind schlecht optimierte Websites das Ziel von Google, oder?
With giving good SEO advice Google works against its
Wenn ihr bei Google einen guten SEO-Rat erteilt, ist das dann nicht
business or it's not true?
kontraproduktiv für euer Geschäft?
OK, so let me take a step back and sort of rephrase what I
OK, ich fange wieder von vorne an und versuche das umzuformulieren,
think Borislav is trying to ask.
was Borislav meiner Meinung nach fragen möchte.
I think he's saying, look, if everybody has really bad SEO
Wenn jeder eine wirklich schlechte SEO hätte
and they can't rank the way that they want then they have
und nicht den Rang, den er möchte, dann müsste doch jeder
to buy ads and isn't that a good thing for Google?
Anzeigen kaufen. Wäre das für Google nicht von Vorteil?
I think that's kind of a short-term view of things
Ich denke, das ist eine eher kurzsichtige Betrachtungsweise.
and Google tries to take the long-term.
Und Google zieht es vor, die Dinge langfristig zu betrachten.
For example, we never showed pop-up ads on Google even
Bei Google wurden beispielsweise noch nie Pop-up-Anzeigen angezeigt,
though it might have meant a little bit more money up front
obwohl dadurch wohl mehr Geld zu verdienen wäre.
because we knew it would also annoy users and make them
Wir wussten jedoch genau, dass Nutzer sich davon gestört fühlen
less likely to come back.
und Google daher nicht mehr so gerne verwenden würden.
So I think you're making the mistake, Borislav, if you'll
Deshalb denke ich, Borislav - ich werde mich jetzt kurz mit dir persönlich unterhalten -
let me talk to you personally for a second, that I think
dass du einen entscheidenden Fehler machst:
you're thinking all SEO is bad or all SEO is evil.
Du denkst, dass SEO immer schlecht ist.
And the fact is that there's a lot of white hat SEO
Aber Tatsache ist, dass es auch eine große Anzahl an
that's really great for webmasters to know.
White Hat-SEO gibt, und das ist für Webmaster sehr wichtig.
They make their site more accessible, so that everybody
Sie machen ihre Website leichter zugänglich, damit jeder
can find the pages on their site.
die Seiten auf ihrer Website finden kann.
They make it more clear, it can help with the organization, so
Sie machen es klar und deutlich und das kann bei der Organisation helfen.
there's a lot of reasons to help sites with their SEO so
Es gibt also viele Gründe, Websites bei ihrer SEO zu helfen,
that everybody can benefit.
damit jeder davon profitieren kann.
More to the point, I think whenever the web does
Um auf den Punkt zu kommen: Wenn es dem Web gut geht,
well Google does well.
geht es auch Google gut.
So we try to give white hat advice.
Wir geben uns also Mühe, White Hat-Ratschläge zu erteilen.
We're not going to teach you how to cloak, we're not going
Wir wollen euch also weder Cloaking beibringen,
to try to show you the best ways to key word stuff
noch die besten Möglichkeiten aufzeigen, Dinge mit Keywords zu versehen
or anything like that.
oder so etwas in der Art.
But we do try to give advice to all the webmasters out there
Wir möchten nur alle Webmaster unterstützen,
who really could use the help and want to use the help
die unsere Hilfe brauchen und diese
in a white hat way.
seriös nutzen möchten.
And I think if we help people with all of those problems
Und ich denke, wenn wir Nutzern bei solchen Problemen helfen,
then the web gets better, more people use the web,
wird das Web besser, mehr Menschen werden es nutzen
and Google does well.
und das ist gut für Google.
So I don't think that it has to be something like, oh, we help
Wir sollten also nicht, denken: "OK, wir helfen
websites rank better and then they don't need to advertise.
Websites, einen besseren Rang zu erhalten und deshalb sind keine Anzeigen mehr nötig."
That's sort of a short-sighted view.
Das ist eher eine kurzsichtige Betrachtungsweise.
We say, look, we try to help people make the web a better
Wir möchten den Nutzern dabei helfen, ihre Erfahrung mit dem Web zu verbessern.
experience, more people will be on the web, they'll stay on the
Dadurch wird das Web häufiger genutzt, die Nutzer bleiben länger im Web
web longer, they'll be happier.
und sind glücklicher.
And just the halo effect, the reflected effect of all of that
Der Halo-Effekt, der sichtbare Effekt,
is that people will search more, and then a few of the
besteht darin, dass die Nutzer mehr suchen werden und dabei auch
times they'll click on the ads.
einige Male auf die Anzeigen klicken werden.
So I think we try to take a pretty long-term view of
Daher denke ich, dass wir die Dinge langfristig betrachten.
things, and I don't think that it's smart to say
Es ist meiner Meinung nach nicht ganz richtig, zu sagen:
push everybody down so they have to buy ads.
"Drückt jeden im Rang herunter, damit Anzeigen gekauft werden müssen."
That's not the sort of way that we think at Google.
Das entspricht nicht unserer Denkweise bei Google.
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