Google Ads Tutorials: Welcome to Google AdsYouTube↗  IA↗(long shot)
Education  26.2K views 270 likes 12 dislikes   17 Sep 2019
Google Ads 881K subscribers United States YouTube↗


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[light music]
Welcome to Google Ads!
Ti diamo il benvenuto in Google Ads!
Now that you've come on board,
Ora che fai parte del gruppo
it's time to jump-start your business's digital journey and growth.
potrai espandere la tua attività iniziando un viaggio nel mondo digitale.
This video series is the perfect place to begin,
Questa serie di video è il modo migliore per iniziare
whether you’re brand new to the world of digital advertising,
che tu stia muovendo i primi passi nel mondo della pubblicità digitale
or have been running Google Ads and need a refresher.
o che abbia solo bisogno di un ripasso.
Over the course of this video series you’ll be introduced to many of the basics,
In questa serie di video imparerai i principi di base
and learn how to set up, manage, and measure the success of your ad campaigns,
e come impostare, gestire e misurare il successo delle tue campagne
while getting the most out of your ad spend.
ricavando il massimo dalla tua spesa pubblicitaria.
These foundational elements are crucial
Grazie a questi importanti principi di base
in ensuring that you are able to effectively drive toward meeting your business goals.
potrai attuare strategie efficaci per raggiungere i tuoi obiettivi.
Before discussing your business's advertising goals,
Prima di parlare dei tuoi obiettivi pubblicitari
let's quickly review the importance of being present on Google.
spieghiamo rapidamente perché è importante essere presenti su Google.
Do you remember when Google looked like this?
Ti ricordi com'era Google una volta?
It’s hard to imagine when it was just a search engine
Sembra così lontana l'epoca in cui era solo un motore di ricerca
and only 5% of the world had access to the internet.
e soltanto il 5% della popolazione aveva accesso a Internet.
Fast forward to today, 57% of the world has access to the Internet
Torniamo a oggi: il 57% del mondo ha accesso a Internet
and that “computer corner” in your home
e "l'angolo del computer" di casa tua
is now a supercomputer in your pocket that's available to you at any moment.
ora occupa lo spazio di una tasca, è super potente e sempre disponibile.
Mobile devices have changed everything.
I dispositivi mobili hanno cambiato tutto.
This growth in connectivity and rapid development in technology,
L'aumento di connessioni e il rapido sviluppo delle tecnologie
is increasingly impacting how much time people spend online,
hanno un effetto sempre maggiore sul tempo passato online
as well as our expectations in the real world.
e sulle nostre aspettative nel mondo reale.
Today’s consumer is more empowered than ever.
Oggi i consumatori hanno numerosi strumenti a disposizione.
They expect immediate, personal, and helpful online experiences.
Si aspettano esperienze online immediate, personalizzate e utili.
Consumers are more curious
I consumatori sono più curiosi
and wanna easily find the answers to any question with just a few taps.
e vogliono trovare risposte a tutte le domande in pochi passaggi.
Because consumers know what’s possible, they are more demanding,
Sanno che cosa possono aspettarsi e quindi sono più esigenti
so they expect businesses to cater to their individual needs.
e vogliono che le aziende soddisfino le proprie esigenze specifiche.
And lastly, because consumers know just how quickly they can get their needs met,
Infine, sanno che le richieste possono essere soddisfatte rapidamente
they have become more impatient.
e quindi sono più impazienti.
The good news is that there are more opportunities than ever before
La buona notizia è che ora più che mai esistono numerose possibilità
to connect and influence your customers by helping them find what they’re looking for.
per raggiungere i clienti e influenzarli aiutandoli a trovare ciò che cercano.
It's crucial for your business to understand and anticipate these key moments of consumer intent
È cruciale comprendere e anticipare le loro intenzioni in questi momenti
in order to drive business growth
per espandere la tua attività
by delivering the right experience,
offrendo l'esperienza giusta
to the right person, at the right moment.
alla persona giusta, al momento giusto.
Google algorithms are able to recognize and understand what your consumers need,
Gli algoritmi di Google individuano e comprendono le esigenze dei clienti
and seamlessly deliver the most useful experiences.
e offrono l'esperienza più utile in maniera semplice e fluida.
This series will walk you through how to make the most of Google Ads
In questa serie spiegheremo come sfruttare al massimo Google Ads
in order to deliver the best user experiences,
per offrire la migliore esperienza utente
using effective ad campaigns and engaging your most valuable customers.
creando campagne pubblicitarie efficaci e coinvolgendo i clienti più importanti.
By the end of this series, you will be able to:
Alla fine di questa serie saprai:
Align your business goals to your marketing metrics.
Adattare gli obiettivi commerciali alle metriche di marketing.
Measure and understand how your customer’s actions contribute to your business goals.
Misurare e comprendere come le azioni dei clienti influenzano i tuoi obiettivi.
Take the right steps towards creating a successful Search campaign.
Creare una campagna sulla rete di ricerca in maniera efficace e redditizia.
Understand who your most valuable customers are.
Individuare i tuoi clienti più importanti.
And optimize your website to drive the most value from Google Ads.
Ottimizzare il tuo sito per sfruttare al meglio Google Ads.
As you navigate this learning path, apply each topic
Durante il percorso di apprendimento segui e applica ogni argomento
by following along in your Google Ads account.
all'interno del tuo account Google Ads.
There are plenty of additional resources linked to each video
Ciascun video contiene numerose risorse aggiuntive
if there are topics you’d like to explore more.
per approfondire argomenti specifici.
Move through the videos at your own pace, and most important:
Segui i video secondo il tuo ritmo ma soprattutto:
Remember to have fun!
divertiti!
Let’s kickoff this video series with thinking strategically about your business goals. [music continues]
Iniziamo la serie parlando delle strategie adatte ai tuoi obiettivi commerciali.
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