Analytics vs. Quantitative Usability Testing NNgroup English (auto-generated) English

Analytics vs. Quantitative Usability TestingYouTube↗ IA↗(long shot)
Science & Technology 10.9K views 129 likes 2 dislikes 14 Jul 2017 Show Contributors 1

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Spanish Antonela De

I'm often asked about the difference between quantitative usability testing

I'm often asked about the difference between quantitative usability testing and analytics.

and analytics they're similar in the fact that they're both UX research

They're similar in the fact that they're both UX research methodologies.

methodologies they both involve gathering and analyzing numerical data

They both involve gathering and analyzing numerical data

quantitative data but they're a little bit different in what data you're

-- quantitative data. But they're a little bit different in what data you're gathering,

gathering and how you gather it and what

how you gather it, and what that data describes.

that data describes so analytics you can think about as seeing what your users do in the wild so seeing how they're

So, analytics, you can think about as seeing what your users do "in the wild;" so seeing how they're

actually using your site so you would use a tool like Google Analytics that

actually using your site. You would use a tool like Google Analytics that

would track how many visitors arrived to your site what they do on your site how

would track how many visitors arrived to your site, what they do on your site,

long they stay things like that and analytics is nice because it's very

how long they stay... things like that. Analytics is nice because it's very inexpensive.

inexpensive in contrast quantitative usability testing tends to be very expensive now

In contrast, quantitative usability testing tends to be very expensive.

if you can do quantitative usability testing in person or you can do it remotely and remotely tends to be much

If you can do quantitative usability testing in person or you can do it remotely --

less expensive still going to be more expensive in analytics though but

and remotely tends to be much less expensive -- it's still going to be more expensive than analytics, though.

usability testing is nice because it's experimental you can control the

But usability testing is nice because it's experimental; you can control the conditions.

conditions usually it involves bringing the user into a physical location or

Usually it involves bringing the user into a physical location,

working with them remotely but you're asking somebody who is representative of

or working with them remotely, but you're asking somebody who is representative of

your user base to perform tasks that you believe your users actually perform on

your site and then you can see where that process breaks down how many users

your site. Then you can see where that process breaks down, how many users

have difficulty with it how quickly they can complete tasks and how they feel

have difficulty with it, how quickly they can complete tasks, and how they feel

about this task after they've completed them so even though quantitative

about those tasks after they've completed them. So even though quantitative

usability testing tends to be more expensive you get a bit of a richer

usability testing tends to be more expensive, you get a bit of a richer picture

picture of the usability of your website so both are really good supplements to

of the usability of your website. Both are really good supplements to

your qualitative user research methodologies and both can help you

your qualitative user research methodologies, and both can help you identify issues

identify issues with your system and prioritize which of those issues need to be fixed

with your system and prioritize which of those issues need to be fixed.

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