5-Second Usability TestYouTube↗  IA↗(long shot)
Science & Technology  16.6K views 160 likes 2 dislikes   20 Apr 2018
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Contributed subtitles
Spanish Antonela De
Ukrainian Olyana
Chinese (China) Pu Zhang
Click to Play Video Click to Play Video
To begin, I'd like to actually just show you something on the screen.
Para comenzar, me gustaría mostrarte algo en la pantalla.
You don't have to do anything, just have a look.
No tienes que hacer nada, sólo mirar.
Okay, now I know that was fast, but could you describe to me anything that you remember seeing?
Okay, sé que fue rápido, pero puedes describirme algo que recuerdes haber visto?
Anything at all.
Cualquier cosa en absoluto.
Go ahead just take a second, say it out loud.
Adelante, tómate un segundo, dilo en voz alta.
Okay, obviously I can't hear you, this is a video, but when you did that, all of that
Bueno, obvio no puedo escucharte, esto es un video, pero cuando hiciste eso, toda la
information that you were describing: maybe you mentioned aspects about the color or the
información que describiste: quizás aspectos sobre el color o sobre el
layout, or you thought it was busy, or it was simple, or maybe you commented on the
diseño, o pensaste que estaba lleno, o que era simple, o tal vez has comentado sobre
tone and it felt like it was professional or unprofessional.
el tono y si se sentía profesional o poco profesional
What you just participated in was called the 5-second test.
Lo que acabas de hacer se llama prueba de 5 segundos.
We use the 5-second test to gauge users first responses to a screen or a design; so maybe
Usamos la prueba de los 5 segundos para para medir las primeras respuestas de los usuarios a una pantalla o un diseño; así que tal vez
a homepage or even a mobile site.
una página de inicio o incluso un sitio móvil.
And we show users this clip for just a few seconds because it's before they have to get
Y les mostramos a los usuarios este clip por sólo unos segundos porque es antes de que se metan
into the content and start looking for information.
en el contenido y empiecen a buscar información.
The 5-second test is great to get at users' very first impressions, so we can see what
Esta prueba de 5 segundos es genial para tener la primera impresión de los usuarios, entonces podemos ver lo
stands out to them.
que se destaca para ellos.
What do they like?
¿Cómo se ven?
What do they recall?
¿Qué recuerdan?
What kind of tone are we setting for the rest of the journey on the site.
¿Qué tipo de tono estamos definiendo para el resto del recorrido del sitio?
A couple of tips if you're going to use this as part of a research study.
Algunos puntos si vas a usar esta técnica como parte de un estudio de investigación.
Keep in mind that you don't want to tell users what you're going to do.
Ten en cuenta que no queremos decirle a los usuarios lo que queremos hacer.
For this exact case, you were all primed a little bit, because you had probably seen
Por eso mismo, estabas un poco preparado, porque probablemente habías visto
the title of this video which says, "5-Second Test."
el titulo del video que dice, "Prueba de 5 segundos"
But your users when you bring them in, don't tell them that you're gonna ask them to recall
Pero cuando tengas a tus usuarios, no les digas que va a pedirles que recuerden
what they've just seen.
lo que acaban de ver.
Just do it like I tried to do with you.
Sólo hazlo de la manera que traté de hacerlo contigo.
Tell them you'll show them something, and then later ask them to describe it.
Diles que vas a mostrarle algo, y luego le pides que lo describan.
The second tip to remember is, ultimately, if you want to gauge preferences
La segunda cosa que recordar es, que en última instancia, si querés medir las preferencias
and which versions people actually prefer of a design, you're going to have to use a different method.
y qué versiones de diseño las personas prefieren más, tenes que usar otro método diferente.
Use something like A/B testing, multivariate testing, look at your analytics.
Usá algo como una prueba A/B, pruebas multivariadas, o mirá analytics.
That's the ultimate test of what people prefer.
Esa es la prueba definitiva de lo que la gente prefiere.
But the 5-second test can be very useful to draw out some of those first impressions and
Pero el test de 5 segundos puede ser muy útil para sacar algunas de esas primeras impresiones y
that gut reaction that people when they first come to your site.
esa reacción visceral que las personas tienen cuando llegan por primera vez a su sitio.
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