Google Ads Tutorials: Optimizing your Display campaignsYouTube↗  IA↗(long shot)
Education  13.3K views 163 likes 7 dislikes   01 Oct 2019
Google Ads 881K subscribers United States YouTube↗


Please select the problem
You must specify your email and describe the problem in detail
Describe your problem in detail if it's not obvious

Click to Play Video Click to Play Video
With Google Display ads,
Dengan iklan Display Google,
you have the power to reach customers at all points of their buying cycle,
Anda bisa menjangkau pelanggan di sepanjang proses pembelian,
from discovery to purchase.
dari menemukan hingga membeli.
While it’s important to be patient when first running Display ads
Penting untuk bersabar saat pertama kali menjalankan iklan Display
to give the machine learning algorithm time to fully learn who your ideal customer is,
agar ada waktu bagi algoritme machine learning untuk mempelajari siapa pelanggan ideal Anda.
after a few weeks, you’ll want to think about optimizing your campaigns.
Setelah beberapa minggu, sebaiknya mulai optimalkan kampanye.
In this video, you’ll learn how to optimize the bids,
Dalam video ini, Anda akan belajar cara mengoptimalkan bid,
creatives, and audiences of your Display campaigns.
materi iklan, dan audiens kampanye Display.
First,
Pertama,
always pair your Display campaigns with a Smart Bidding strategy.
selalu pasangkan kampanye Display dengan strategi Smart Bidding.
If you’re new to Display, choose Maximize conversions.
Jika Anda baru menggunakan Display, pilih Maksimalkan konversi.
This bid strategy will spend your budget as efficiently as possible
Strategi bidding ini akan menggunakan anggaran Anda seefisien mungkin
in order to gain conversions.
untuk memperoleh konversi.
If you have a cost-per-action goal, choose Target CPA.
Jika memiliki target biaya per tindakan, pilih Target CPA.
Make sure your budget is at least two times your Target CPA,
Pastikan anggaran Anda sedikitnya 2x lipat dari Target CPA,
but we recommend more than ten times your Target CPA,
tapi lebih baik jika anggarannya lebih dari 10x lipat dari Target CPA Anda,
so there’s enough budget to enter the most valuable auctions
agar anggaran cukup untuk mengikuti lelang paling bernilai
and the campaign can produce multiple conversions per day.
dan kampanye bisa memproduksi beberapa konversi per hari.
Remember that Smart Bidding strategies need a ramp-up time
Ingat, strategi Smart Bidding perlu waktu penyesuaian
to learn how your account performs best.
untuk mempelajari cara akun memberikan performa terbaik.
Use the bid strategy report to analyze performance and make any adjustments to your Target CPA
Gunakan laporan strategi bidding untuk menganalisis performa dan sesuaikan Target CPA
once the learning period has ended.
begitu periode belajar berakhir.
If making adjustments to your Target CPA, do so in small increments of 10 to 20%.
Saat menyesuaikan Target CPA, naikkan secara bertahap antara 10-20%.
Second,
Kedua,
optimize the creatives of your Display campaigns.
optimalkan materi iklan kampanye Display Anda.
Ensure that you have responsive display ads in each ad group
Pastikan setiap grup iklan memiliki iklan display responsif
to be served in more auctions and reach customers
untuk ditayangkan di lebih banyak lelang dan menjangkau pelanggan
with the right message at the right time.
dengan pesan yang tepat di waktu yang tepat.
Best practice is to build each responsive display ad
Praktik terbaiknya adalah membuat tiap iklan display responsif
with five headlines,
dengan lima judul,
five description lines,
lima baris deskripsi,
five marketing images,
lima gambar pemasaran,
and a logo.
dan sebuah logo.
These assets should be distinct from one-another
Berbagai aset ini harus berlainan
and highlight the unique selling points of your business.
dan menyoroti nilai jual bisnis Anda yang unik.
If available, also include a video to capture customers’ attention.
Jika tersedia, sertakan juga video untuk menangkap perhatian pelanggan.
Use the assets report on a bi-weekly basis
Gunakan laporan aset setiap dua minggu
to understand how your creative assets are performing.
untuk memahami performa aset materi iklan Anda.
Replace ‘Low’ performing assets from your ads,
Ganti aset berperforma 'Rendah' dari iklan Anda,
but don’t change too many creative assets at once.
namun jangan mengubah terlalu banyak aset materi iklan sekaligus.
And third, optimize the audiences of your Display campaign.
Dan ketiga, optimalkan audiens kampanye Display.
If you’re running a Smart Display campaign,
Jika Anda menjalankan kampanye Smart Display,
you’ll automatically reach new and existing customers who have intent to buy.
Anda akan otomatis menjangkau pelanggan baru dan yang sudah ada yang menunjukkan niat membeli.
For any Standard Display campaigns,
Untuk kampanye Display Standar,
start evaluating the performance of your audiences in the Audience tab.
mulai evaluasi performa audiens Anda di tab Audiens.
If an audience is performing well,
Jika audiens memiliki performa yang baik,
use the targeting expansion function to find more people at a similar return on investment.
gunakan fungsi ekspansi target untuk menemukan lebih banyak orang dengan laba atas investasi serupa.
Make sure to max out the targeting expansion before adding new performance audiences.
Maksimalkan ekspansi target sebelum menambah audiens performa baru.
Start at the bottom of the funnel and work your way up by adding these audience types.
Mulai di bagian bawah funnel dan naik dengan menambahkan jenis audiens ini.
Remember to create new ad groups to keep tight themes and match creatives to audiences.
Buat grup iklan baru untuk menjaga konsistensi tema dan mencocokkan materi iklan dengan audiens.
To learn more about building a successful Performance Display strategy,
Untuk mempelajari cara membangun strategi Display Performa yang sukses,
check out Google Ads Tutorials on Google Display.
lihat Tutorial Google Ads di Jaringan Display Google.
If you have any questions, or for more information
Jika ada pertanyaan, atau ingin tahu lebih lanjut,
please visit Google Ads Help. [music continues]
buka Bantuan Google Ads.
Similar videos:

Google Ads Tutorials: Building successful Display campaigns
Google Ads
16.8K views 224 likes 4 dislikes 13 Aug 201960% match



Google Ads Tutorials: Display success checklist
Google Ads
755 views 41 likes 0 dislikes 10 Feb 202048% match



Google Ads Tutorials: Linking Google My Business and Google Ads
Google Ads
33.6K views 314 likes 19 dislikes 19 Mar 201945% match



#GoogleAdsTutorials Cách Tạo Chiến Dịch Hiển Thị Thông Minh
Google Việt Nam
3.9K views 34 likes 5 dislikes 06 Feb 201940% match

Google Ads Tutorials: Creating a Smart Display campaign
Google Ads
38.4K views 352 likes 15 dislikes 03 Dec 201840% match



Google Ads Tutorials: Creating a Discovery campaign
Google Ads
24.8K views 274 likes 7 dislikes 26 Mar 202040% match



Google Ads Tutorials: Creative best practices for App campaigns
Google Ads
18.7K views 205 likes 7 dislikes 03 Dec 201940% match



Google Ads Tutorials: Meeting your goals with Display
Google Ads
3.1K views 50 likes 2 dislikes 10 Feb 202039% match



Google Ads Tutorials: Maximize ROI with Performance Planner
Google Ads
22.2K views 339 likes 7 dislikes 09 Oct 201938% match



Google Ads Tutorials: Creating Local campaigns
Google Ads
18.8K views 264 likes 9 dislikes 01 Jul 201938% match



Google Ads Tutorials: Creating responsive display ads
Google Ads
33K views 252 likes 6 dislikes 19 Feb 201938% match






Google Ads Tutorials: Grow offline sales with Local campaigns
Google Ads
2.1K views 65 likes 0 dislikes 28 Jan 202137% match



Google Ads Tutorials: Stay connected with the Google Ads mobile app
Google Ads
3.4K views 99 likes 0 dislikes 20 Aug 202037% match



#GoogleAdsTutorials Tạo Chiến Dịch TrueView cho Hành Động
Google Việt Nam
4.6K views 29 likes 17 dislikes 10 Jun 201937% match

Google Ads Tutorials: Setting up a Display campaign
Google Ads
881 views 30 likes 0 dislikes 10 Feb 202035% match



Google Ads Tutorials: Optimization score in dynamic markets
Google Ads
5.6K views 127 likes 4 dislikes 15 Jun 202034% match



Google Ads Tutorials: How to measure Display ads
Google Ads
3.1K views 81 likes 3 dislikes 10 Feb 202034% match



Google Ads Tutorials: Seasonality planning
Google Ads
10.5K views 173 likes 7 dislikes 28 Jul 202033% match



Google Ads Tutorials: Grow holiday sales with Shopping ads
Google Ads
6.7K views 95 likes 3 dislikes 18 Sep 202033% match


Google Ads Tutorials: Linking YouTube and Google Ads
Google Ads
48.1K views 680 likes 33 dislikes 02 Apr 201933% match



Google Ads Tutorials: Maximize Search coverage
Google Ads
7.4K views 124 likes 8 dislikes 20 Jul 202033% match



Google Ads Tutorials: Welcome to Google Ads
Google Ads
26.2K views 270 likes 12 dislikes 17 Sep 201932% match



Get Started with Google Ads: Create a Campaign
Google Ads
576.6K views 3.3K likes 140 dislikes 30 Nov 201732% match







Google Ads Tutorials: Driving efficiency for lead generation
Google Ads
8.4K views 166 likes 8 dislikes 26 May 202031% match



Set up Universal App campaigns in the new AdWords experience
Google Ads
76.5K views 333 likes 28 dislikes 30 Aug 201731% match







Google Ads Tutorials: How do App campaigns work?
Google Ads
4.8K views 57 likes 3 dislikes 17 Feb 202131% match



Google Ads Tutorials: Welcome to Display Readiness!
Google Ads
1.2K views 29 likes 0 dislikes 10 Feb 202031% match



Tell your Story Adwords
Google Ads
45.2K views 92 likes 5 dislikes 28 Mar 201329% match







Google Ads Help: About Smart Display campaigns
Google Ads
1.3K views 61 likes 0 dislikes 14 Oct 202029% match

Improve your Google AdSense earnings
Google AdSense
24.6K views 1.1K likes 42 dislikes 16 Feb 202128% match




Settings Privacy About Contact Donate