Why Chunking Content is ImportantYouTube↗  IA↗(long shot)
Science & Technology  14.1K views 183 likes 1 dislikes   12 Oct 2018
NNgroup 252K subscribers United States YouTube↗


Please select the problem
You must specify your email and describe the problem in detail
Describe your problem in detail if it's not obvious

Click to Play Video Click to Play Video
The word "chunk," usually means a piece of something larger.
La palabra "trozo" generalmente significa una parte de Algo más grande.
But in UX design, when we talk about the process of chunking, we're usually referring to breaking
Pero en el diseño UX, cuando hablamos del proceso de fragmentación, generalmente nos referimos a romper
up content into small, distinct units of information, rather than just an undifferentiated mess
subir el contenido a unidades de información pequeñas y distintas, en lugar de solo un desastre indiferenciado
of atomic information items.
de elementos de información atómica.
So, why is chunking important for our users?
Entonces, ¿por qué es importante la fragmentación para nuestros usuarios?
Well, as human beings, we find it easier to comprehend and remember information if it's
Bueno, como seres humanos, nos resulta más fácil comprender y recordar información si es
been broken down into meaningful chunks.
se ha dividido en trozos significativos.
For example, if I asked you to remember this string of numbers, do you think you could do it?
Por ejemplo, si te pidiera que recordaras esto cadena de números, ¿crees que podrías hacerlo?
You might find it to be easier to remember this phone number if the string is chunked.
Puede que te resulte más fácil de recordar este número de teléfono si la cadena está fragmentada.
Now instead of memorizing eleven numbers, you just need to memorize four chunks.
Ahora, en lugar de memorizar once números, solo necesitas memorizar cuatro trozos.
Often, when we break up our web content, we'll do it in a similar way using negative space
A menudo, cuando separamos nuestro contenido web, lo haremos hazlo de manera similar usando un espacio negativo
to show where the chunks are separated from each other.
para mostrar dónde se separan los trozos de El uno al otro.
You may have heard of the "magical number 7" made famous by cognitive psychologist
Es posible que haya oído hablar del "número mágico 7" hecho famoso por el psicólogo cognitivo
George Miller in the 1950s.
George Miller en la década de 1950.
Miller found that most people can remember about seven 7 chunks of information in their
Miller descubrió que la mayoría de la gente puede recordar alrededor de siete 7 fragmentos de información en su
short-term memory.
memoria de corto plazo.
In user experience, people often misunderstand Miller's finding and they think that that
En la experiencia del usuario, las personas a menudo no comprenden Hallazgo de Miller y piensan que eso
means that people can only process seven things at any given time.
significa que las personas solo pueden procesar siete cosas en cualquier momento dado.
This can lead to some unnecessary design limitations: for example, deciding that a global navigation
Esto puede conducir a algunas limitaciones de diseño innecesarias: por ejemplo, decidir que una navegación global
bar can't have more than seven options.
La barra no puede tener más de siete opciones.
That would be totally unnecessary because we don't intend for our users to memorize
Eso sería totalmente innecesario porque no pretendemos que nuestros usuarios memoricen
our menus, because all of the options are available on the screen.
nuestros menús, porque todas las opciones son disponible en la pantalla.
Don't focus too much on the number 7 itself.
No se concentre demasiado en el número 7 en sí.
For UX professionals, the real takeaway from Miller's research is that human short-term memory is limited.
Para los profesionales de UX, la verdadera lección de Miller La investigación es que la memoria humana a corto plazo es limitada.
So, if you want your users to retain more information, pack that information into meaningful chunks.
Entonces, si desea que sus usuarios retengan más información, empacar esa información en fragmentos significativos.
Similar videos:

Using Content Frames in the Design Process
NNgroup
4.5K views 68 likes 0 dislikes 22 Jun 201839% match

The Biggest Mistake in Writing for the Web
NNgroup
7.2K views 181 likes 1 dislikes 24 Apr 202027% match

The Magical Number 7 and UX
NNgroup
6.8K views 198 likes 4 dislikes 15 Jan 202126% match

UX Without Users isn't UX
NNgroup
7.4K views 152 likes 2 dislikes 06 Oct 201726% match

Plain Language For Everyone, Even Experts
NNgroup
6.2K views 46 likes 0 dislikes 18 May 201824% match

Remote Work and Play: The Most Important UX Challenge
NNgroup
2K views 44 likes 0 dislikes 31 Jul 202024% match

Design Thinking 102
NNgroup
9.7K views 99 likes 2 dislikes 03 Aug 201824% match

What is a Mental Model?
NNgroup
14K views 172 likes 5 dislikes 14 Sep 201824% match

Don't Listen to the Customers
NNgroup
8.6K views 248 likes 5 dislikes 17 Jan 202024% match

F-Pattern in Reading Digital Content
NNgroup
15.5K views 122 likes 4 dislikes 25 Aug 201724% match

Why Microinteractions are Important for UX
NNgroup
7.7K views 144 likes 2 dislikes 04 Jan 201924% match

Most Important Skill Required for UX Professionals
NNgroup
7.6K views 170 likes 1 dislikes 20 Apr 201824% match

Focus on Results, Not on Perfect UX (Don Norman)
NNgroup
18.8K views 386 likes 0 dislikes 08 Jun 201823% match

User Interface Design Fails
NNgroup
7.5K views 160 likes 1 dislikes 09 Oct 202023% match

Describing UX to Family and Friends
NNgroup
11.4K views 222 likes 8 dislikes 02 Mar 201823% match

The Availability Heuristic
NNgroup
12.5K views 116 likes 8 dislikes 06 Jul 201823% match

UX Must Revolutionize Education
NNgroup
2.4K views 57 likes 2 dislikes 04 Sep 202023% match

Design Thinking 101
NNgroup
27.7K views 382 likes 3 dislikes 16 Jan 201922% match

Content Creation in Agile Development Processes
NNgroup
1.6K views 70 likes 0 dislikes 12 Feb 202122% match

Design Thinking & Agile
NNgroup
9.8K views 114 likes 6 dislikes 27 Sep 201922% match

4 Trustworthiness Factors
NNgroup
2.1K views 65 likes 5 dislikes 30 Oct 202022% match

Alternatives to Low-Contrast Text
NNgroup
4.7K views 223 likes 1 dislikes 28 Aug 202022% match

User Testing Facilitation Techniques
NNgroup
10.3K views 193 likes 2 dislikes 06 Apr 201822% match

Gamification in the User Experience
NNgroup
11.3K views 208 likes 10 dislikes 18 Jan 201922% match

Heuristic Evaluation of User Interfaces
NNgroup
17.7K views 196 likes 4 dislikes 04 Oct 201921% match

How to Test Visual Design
NNgroup
18.5K views 226 likes 1 dislikes 09 Nov 201821% match

UX Practitioners Adjusting to Post-Pandemic World
NNgroup
2.7K views 59 likes 1 dislikes 28 Aug 202021% match

UX vs. Service Design
NNgroup
19K views 386 likes 9 dislikes 21 Jun 201921% match

Why is UX so difficult?
NNgroup
11.5K views 219 likes 2 dislikes 14 Sep 201821% match

The False-Consensus Effect: You Are Not the User
NNgroup
8.8K views 133 likes 2 dislikes 26 Jan 201821% match


Settings Privacy About Contact Donate