Why is UX so difficult?YouTube↗  IA↗(long shot)
Science & Technology  11.5K views 219 likes 2 dislikes   14 Sep 2018
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Most UX people have found themselves in highly challenging situations on multiple occasions;
La mayoría de las personas de UX se han encontrado en altamente situaciones desafiantes en múltiples ocasiones;
sometimes daily.
a veces a diario
I'd like to discuss what I feel are the three most destructive and difficult barriers to
Me gustaría discutir lo que siento son los tres. Las barreras más destructivas y difíciles para
working successfully in user experience.
trabajando con éxito en la experiencia del usuario.
The first relates to development process and related schedules.
El primero se relaciona con el proceso de desarrollo y Horarios relacionados.
I'm talking to you Waterfall, Lean, Agile, Scrum.
Te estoy hablando Waterfall, Lean, Agile, Melé.
As written, these are about development, and none of them include good UX design and research practices.
Como está escrito, se trata de desarrollo, y ninguno de Incluyen buenas prácticas de diseño e investigación de UX.
We improved the situation in a few ways, like we adapt and adopt development processes that
Mejoramos la situación de varias maneras, como Adaptamos y adoptamos procesos de desarrollo que
do include UX methods, and from the start.
Incluye métodos de UX, y desde el principio.
Design thinking is a great effort because it is more prescriptive than UX practitioners
El pensamiento de diseño es un gran esfuerzo porque Es más prescriptivo que los practicantes de UX.
have been in the past.
han estado en el pasado
And it simplifies processes for people who are not very familiar with them.
Y simplifica los procesos para las personas que No están muy familiarizados con ellos.
Lean UX also offers advice about how to integrate UX, specifically in Lean environments.
Lean UX también ofrece consejos sobre cómo integrar UX, específicamente en entornos Lean.
No matter which method you're using, create project schedules that plan for iterative
No importa qué método esté utilizando, cree Programación de proyectos que planifican para iterativo.
design, user research, and most importantly, changing the design based on the research findings.
diseño, investigación de usuarios, y lo más importante, Cambiando el diseño basado en los resultados de la investigación.
The second barrier has to do with people's goals and objectives.
La segunda barrera tiene que ver con la gente. metas y objetivos.
Too often, team members and stakeholders who don't have UX in their job title participate
Muy a menudo, los miembros del equipo y las partes interesadas que No tienen UX en su título de trabajo.
in UX work only because they have somehow been convinced to do so.
en UX funcionan solo porque de alguna manera tienen Me han convencido de hacerlo.
Or they offer opinions but never actually learn about users or design.
O ofrecen opiniones pero nunca en realidad. Aprende sobre los usuarios o el diseño.
User experience success should not hinge upon the UX person's charisma and negotiating skills
El éxito de la experiencia del usuario no debe depender de Carisma y habilidades de negociación de la persona de UX.
and the developers' empathy.
y la empatía de los desarrolladores.
But UX is done far too often through persistent begging and unrivaled charm.
Pero UX se realiza con demasiada frecuencia a través de persistente La mendicidad y el encanto incomparable.
We can improve by including UX activities in the goals and objectives of everyone on
Podemos mejorar incluyendo actividades de UX. en las metas y objetivos de todos en
cross-functional teams.
equipos multifuncionales.
Make no mistake in communicating that UX is everyone's responsibility.
No se equivoque en comunicar que UX es La responsabilidad de todos.
The third, and final of the barriers is overlapping tasks and roles.
La tercera y última de las barreras es la superposición. Tareas y roles.
Who is supposed to do UX design?
¿Quién se supone que debe hacer diseño de UX?
Developers?
Desarrolladores?
Marketing?
¿Márketing?
Product?
¿Producto?
Only people with UX in their job titles?
¿Solo personas con UX en sus puestos de trabajo?
Just because someone likes UX or is invested in it, doesn't mean he's good at it.
Solo porque a alguien le gusta UX o se invierte. en eso, no significa que sea bueno en eso.
Now, of course a product manager or developer or any other non-UX practitioner can be great
Ahora, por supuesto, un gerente de producto o desarrollador o cualquier otro practicante que no sea UX puede ser genial
designers and researchers.
Diseñadores e investigadores.
But it's not the default.
Pero no es el predeterminado.
For two reasons: one, they have another job to do.
Por dos razones: una, tienen otro trabajo. que hacer.
And two, experienced or trained UX people know how and when to engage in a myriad of
Y dos, UX experimentados o entrenados. saber cómo y cuándo participar en una gran variedad de
research and design methods, and how to effectively apply scores of design principles and techniques.
métodos de investigación y diseño, y cómo efectivamente Aplicar las puntuaciones de los principios y técnicas de diseño.
Define who should be responsible for UX activities at your organizations.
Definir quién debe ser responsable de las actividades de UX. en sus organizaciones.
That way, people won't duplicate work, and the best person for the job will be doing it.
De esa manera, la gente no duplicará el trabajo, y La mejor persona para el trabajo lo hará.
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