Design Thinking 101YouTube↗  IA↗(long shot)
Science & Technology  22.3K views 232 likes 6 dislikes   22 Oct 2016
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Contributed subtitles
German Florian Nachreiner
Danish Netvenlig User Experience
Chinese (China) Pu Zhang
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So what is design thinking? I like to
Hvad er 'Design Thinking'? Jeg plejer -
break it down into two parts: First an
- at dele det op i to dele: Først en -
ideology — or maybe simpler — a mindset:
- ideologi eller en tankegang:
A hands-on user-centered approach to innovation.
En praktisk, brugercentreret tilgang til -
Think about it like applying
- nytænkning. Tænk på det, som at -
methods from the creative process:
- anvende metoder fra den kreative proces:
So curiosity, focus on the user, of
Nysgerrighed, fokus på brugeren -
eyes towards action to solving any problem.
- og lyst til at løse problemer.
The second half of design thinking is a process:
Den anden del af Design Thinking er en -
This is the more systematic side
- proces: Det er den systematiske del.
of things. A step-by-step framework to
En trin-for-trin metode til at løse -
guide you through problems. It breaks
- problemer. Den kan deles op -
down into 6 phases that act as a guide.
- i 6 faser, der fungerer som en guide.
These phases make design thinking
Faserne pakker Design Thinking, så man -
packaged, so it can scale from large
- kan skalere fra store organisationer -
organizations to societal issues. So what
- til samfundsmæssige problemer.
are these 6 faces? First is "empathize:"
Så hvad er de 6 faser? Først er "Empati".
Get to know your users and how they feel,
Kend jeres brugere og lær, hvad de føler -
what they're motivated by. That brings
- hvad der motiverer dem. Det fører jer -
you into face 2 which is "define." You
- ind i fase 2, som er "Definer".
can make sense of what you've observed,
I skaber mening i det, I har lært -
finding patterns that point towards opportunities.
- finder mønstre, der peger på muligheder.
The third is "ideate." This is when you
Den 3. er "Udtænk". Det er her -
brainstorm a range of crazy creative
- I finder på en masse skøre -
ideas that address your needs. You give
- kreative ideer, som dækker jeres behov.
your team total freedom: no idea is too crazy.
Alle har fuld frihed: Ingen ide er for vild.
4, "Prototyping:" this is when you build
"Prototype": Her bygger I og gør ting -
and make stuff tangible. The goal of this
- virkelige. Målet i denne fase er -
phase is to understand what components
- at undersøge, hvilke ideer, som virker -
in your idea work and what doesn't.
- og hvilke, der ikke virker. Dernæst -
Next, "test." Tweak and improve your designs.
"Test": I tilpasser og forbedrer jeres design, går -
Return to your users and make sure they [the designs] work.
- tilbage til brugerne og bekræfter, at det virker.
And then last, the 6 is "implement."
Til sidst, er der "Gennemfør".
Don [Norman] likes to say "less design thinking; more design doing."
Don Norman plejer at sige: "Færre designtanker -
And I think that's true;
- mere designarbejde." Jeg er enig:
you have to put the vision into effect.
Visionen skal gøres virkelig.
So while these different spaces
Selv om de forskellige faser -
often have different jargons, they always
- ofte har forskelligt fagsprog, følger de -
follow an overall flow of understand,
- altid en overordnet plan:
explore, and materialize. So don't think of it
- Forstå, Udforsk og Virkeliggør.
as a prescribed step-by-step recipe.
Det er altså ikke en trinvis opskrift.
You can really mix and match, and use as you need.
I kan mixe og blande, som I har brug for.
Each phase is meant to be iterative and cyclical,
Hver fase er iterativ og cyklisk -
rather than a strictly linear process.
- mere end en strengt lineær proces.
Ultimately, the idea of design thinking
I sidste ende er meningen at -
is to help you translate ideas into solutions,
- gøre ideer til løsninger -
that can lead to innovations,
- der kan skabe nytænkning og -
and hopefully growth and profitability.
- forhåbentlig give vækst og indtjening.
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