Jakobs Law of Internet User ExperienceYouTube↗  IA↗(long shot)
Science & Technology  4.5K views 113 likes 0 dislikes   18 Sep 2020
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- Jakob's Law states that users spend
- Jakobs Gesetz besagt, dass Benutzer ausgeben
most of their time on other sites,
die meiste Zeit auf anderen Websites
and they prefer your site to work the same way.
und sie bevorzugen, dass Ihre Website auf die gleiche Weise funktioniert.
During our Q&A session at the August virtual conference,
Während unserer Q & A-Sitzung auf der virtuellen Konferenz im August
Jakob Nielsen shared his thoughts
Jakob Nielsen teilte seine Gedanken
on the shortcomings of Jakob's Law.
über die Mängel von Jakobs Gesetz.
- Well, I mean, the shortcoming could be
- Nun, ich meine, das Manko könnte sein
that if you always do the same as any other site,
Wenn Sie immer das Gleiche tun wie auf jeder anderen Website,
then in some sense how do we get better?
Wie können wir dann in gewisser Weise besser werden?
So you have to be able to do certain things differently.
Man muss also in der Lage sein bestimmte Dinge anders zu machen.
And it's not the case that every design
Und es ist nicht so, dass jedes Design
should be exactly like any other design.
sollte genau wie jedes andere Design sein.
I mean, if that were the case,
Ich meine, wenn das der Fall wäre,
why, we wouldn't need to have any designers.
Wir brauchen keine Designer.
We could just press the Copy button
Wir könnten einfach die Schaltfläche Kopieren drücken
and make one more copy of that thing we already have.
und machen Sie noch eine Kopie von dem was wir bereits haben.
So it's true that every context is different,
Es ist also wahr, dass jeder Kontext anders ist,
users are different,
Benutzer sind unterschiedlich,
different types of users are different, and all of that.
Unterschiedliche Benutzertypen sind unterschiedlich
And so therefore things do need to adapt or adjust,
und das alles. Und deshalb müssen sich die Dinge anpassen oder anpassen,
but in the majority of issues,
aber in den meisten Fragen,
in terms of interaction design,
in Bezug auf Interaktionsdesign,
that is what needs to be basically about the same
das ist es, was im Grunde ungefähr gleich sein muss
as what people already expect.
als was die Leute schon erwarten.
And it's because if they go to your site,
Und es ist, weil, wenn sie auf Ihre Website gehen,
they bring their expectations from the cumulative experience
Sie bringen ihre Erwartungen aus der kumulierten Erfahrung
of all of these many other sites
von all diesen vielen anderen Websites
where they do spend most of the time.
wo sie die meiste Zeit verbringen.
I'm sorry, nobody's that important, right?
Es tut mir leid, niemand ist so wichtig, oder?
And particularly not you.
Und vor allem nicht du.
I mean, any individual website
Ich meine, jede einzelne Website
is only a minority of the total user experience
ist nur eine Minderheit der gesamten Benutzererfahrung
that a person has.
dass eine Person hat.
And so, if you try to deviate from what people expect,
Wenn Sie also versuchen, von den Erwartungen
you are causing a big stumbling block
der Menschen abzuweichen, Sie verursachen einen großen Stolperstein
in their ability to get at your content, at your services,
in ihrer Fähigkeit, auf Ihre Inhalte auf Ihre Dienste zuzugreifen,
at the purpose of your website.
zum Zweck Ihrer Website.
The purpose of your website is not to be different.
Die Prämisse Ihrer Website soll nicht anders sein.
The purpose of your website is to deliver some
Der Zweck Ihrer Website ist es, einige zu liefern
underlying message and that's what you need to focus on.
zugrunde liegende Botschaft und darauf müssen Sie sich konzentrieren.
Again, not to the exclusion of never ever
Wieder nicht ausschließlich von nie
doing anything different,
etwas anderes machen,
but I would say try to kind of contain that, right?
aber ich würde sagen, versuche das irgendwie einzudämmen, oder?
And try to mainly design interaction techniques,
Und versuchen Sie, hauptsächlich in Aktionstechniken zu entwerfen,
and navigation layout, and things like that
und Navigationslayout und solche Dinge
at what people expect,
bei dem, was die Leute erwarten,
because then they don't have to worry about
denn dann müssen sie sich keine Sorgen machen
how to operate your site.
wie Sie Ihre Website betreiben.
They can worry about what you're trying to say
Sie können sich Sorgen machen, was Sie sagen wollen
and that means you have much bigger chance
und das bedeutet, dass Sie eine viel größere Chance haben
of reaching them with your message, or with your products,
sie mit Ihrer Nachricht oder mit Ihren Produkten zu
or with your features,
erreichen, oder mit Ihren Funktionen,
or whatever it is you're trying to deliver.
oder was auch immer Sie liefern wollen.
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