4 Steps to Field Studies with UsersYouTube↗  IA↗(long shot)
Science & Technology  4.2K views 68 likes 2 dislikes   14 Jun 2019
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Spanish Antonela De
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Conducting user research is one very important aspect of user experience work.
Realizar investigación de usuarios es uno aspecto muy importante del trabajo en experiencia de usuario.
There are a lot of different research methodologies we can use to gain insight about users, but
Existen muchas metodologías de investigación diferentes que podemos usar para obtener información sobre los usuarios, pero
if you’re looking for a true picture of how users behave in their own environment,
si estás buscando una verdadera imagen de cómo se comportan los usuarios en su propio entorno,
conducting a field study is the way to go.
realizar un estudio de campo es el camino a elegir.
Field studies are conducted in situ - meaning you observe people in their natural environment
Los estudios de campo se realizan in situ, es decir, observas personas en su entorno natural.
as they do the activities you are interested in seeing;
cómo hacen las actividades que te interesa en ver
rather than bringing them into a lab setting or asking them for their insights on their
en lugar de llevarlos a un laboratorio o preguntándoles por sus ideas sobre su
behaviors out of context.
comprotamiento, fuera de contexto.
This allows you to gain real insight into people’s processes, and see social situations
Esto te permite obtener una visión real sobre los procesos de las personas, y observar situaciones sociales
that can help you understand how to fit your products and services into people’s lives.
que puedan ayudarte a entender cómo encaja tu producto y servicio en la vida de las personas.
There are four main steps for planning and conducting a field study visit.
Hay cuatro pasos principales para la planificación y realizando una visita de estudio de campo.
First, screen for participants.
Primero, busca participantes.
When you're screening, look for a mix of participants that fit within your user base.
Cuando estés buscando, selecciona una combinación de participantes que se ajuste a su base de usuarios.
As part of the screening step, ask potential participants if they agree to be observed, recorded and
Como parte del paso de selección, pregunte a los posibles participantes si estan de acuerdo en ser observados, registrados y
photographed during that session.
fotografiados durante esa sesión.
After that: schedule and brief the participants.
Después de eso: organizar e informar a los participantes.
Ask them about their typical day, then schedule the session
Pregúnteles sobre su día típico, luego programe la sesión
when you think they may be doing whatever it is you're interested in seeing.
cuando piensas que pueden estar haciendo lo que sea que te interesa ver.
In this meeting, you’ll also want to discuss the logistics of the visit, so
En esta reunión, también querrás discutir la logística de la visita, por lo que
prepare them for what to expect during the session.
prepárelos para lo que puedan esperar durante la sesión.
Let them know how many people will be joining, and what you also plan do with the information you gather.
Hágales saber cuántas personas se unirán, y también lo que planeas hacer con la información que recopilas.
Remember to set them at ease by letting them know there is no special preparation
Recuerda ponerlos a gusto dejando saber que no necesitan ninguna preparación especial
necessary prior to your visit.
antes de tu visita.
One thing to remember as you’re screening and briefing participants, is you should try
Una cosa para recordar mientras estás haciendo la prueba e informando a los participantes, es que deberías intentar
not to tell them exactly what you are interested in seeing, because it can affect what they
no decirles exactamente lo que te interesa ver, porque eso puede afectar lo que
say in your screening, and it can also affect how they behave when you visit.
ellos dicen en tu proceso, y también puede afectar cómo se comportan cuando les visitas.
Next: Plan your setup. Recording the sessions can be helpful so you can revisit and recall
Siguiente: Planifica tu configuración. Grabar las sesiones puede ser útil para que puedas volver a revisar y recordar
what you saw in the session and share the data with others.
lo que viste en la sesión y compartir la información con otros.
This may be especially helpful if you will be the only person conducting the field visit
Esto puede ser especialmente útil si vas a ser la única persona que realiza la visita de campo
and taking notes.
y tomando notas.
However you choose to record, it should be fairly inconspicuous, so it doesn’t make the participant nervous.
Sin embargo, usted elige grabar, debe ser lo suficientemente discreto para no poner al participante nervioso.
One way I find to work well is having a GoPro camera connected to your notes.
Una forma que encuentro para trabajar bien es tener una GoPro conectada a tus notas.
You can take notes on a tablet like I do, or a typical notebook.
Puedes tomar notas en una tableta como yo, o un cuaderno típico.
And the camera will be recording them as you do so.
Y la cámara los grabará mientras lo haces.
Finally: Conduct the visit. Brief users once again after you arrive and let them know they should
Finalmente: realizar la visita. Explica a los usuarios una vez más cuando lleguen y dejarles saber que deben
behave like they normally would if you weren’t even there.
comportarse como lo harían normalmente si no estuvieras ahí.
Provide them with their payment or incentive and have them sign any consent forms you may have.
Proporcionarles su pago o incentivo y haga que firmen cualquier formulario de consentimiento que puedas tener.
Then, just stand back and observe them as they go about their activities.
Entonces, sólo retrocede y obsérvalos como ellos hacen sus actividades.
Try not to be overly intrusive, but you should get up close behind the person if they’re
Trata de no ser demasiado intrusivo, pero deberías acercarte detrás de la persona si están
using a device that you need to see.
utilizando un dispositivo que necesitas ver.
Remember, you’re just observing at this time, so you also need to take time at the
Recuerda, solo estás observando esta vez, por lo que también necesitas tomar un poco de tiempo al
end of the session to discuss anything you observed and ask any clarifying questions you may have.
final de la sesión para discutir cualquier cosa que hayas observado y hacer cualquier clase de pregunta aclaratoria que puedas tener.
Now, you’re all set, so get out there in the field and happy researching!
Ahora, ya está todo listo, así que salga en al afuera y feliz investigación!
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