Doing Field Studies Remotely NNgroup English Spanish

Doing Field Studies RemotelyYouTube↗ IA↗(long shot)
Science & Technology 2.3K views 70 likes 1 dislikes 06 Nov 2020

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- Field studies are one of my favorite forms of UX research,

- Los estudios de campo son una de mis formas favoritas

as you can observe people doing their real work

de investigación de UX, ya que puedes observar a las personas hacer su trabajo real

in the real context in which they do it,

en el contexto real en el que lo hacen,

with all the interruptions, workarounds,

con todas las interrupciones, soluciones

and environmental influences

e influencias ambientales

you would never otherwise know about.

que de otra manera nunca conocerías.

Unlike usability testing, you don't prepare tasks

A diferencia de las pruebas de usabilidad,

that you ask users to complete.

no preparas tareas que pides a los usuarios que completen.

You observe their actual work in situ.

Observas su trabajo real in situ.

But right now, much of the world is in quarantine

Pero en este momento, gran parte del mundo

and we can't just go visit someone's office

está en cuarentena y no podemos simplemente visitar la oficina

or home to see how they work.

o la casa de alguien para ver cómo funcionan.

Can you still do field studies remotely?

¿Todavía puedes hacer estudios de campo de forma remota?

Is it even worthwhile?

¿Vale la pena siquiera?

Yo diría que sí.

I like to think of these as semi-contextual inquiry,

Me gusta pensar en esto

since you're only getting part of the true

como una investigación semicontextual,

environmental context.

ya que solo obtengas una parte del verdadero

But they're still one of the best ways to understand

contexto ambiental. Pero siguen siendo una de las mejores formas de comprender

what people really do and what else is going on around them.

lo que la gente realmente hace y qué más sucede a su alrededor.

Here are some tips to make remote field studies successful.

Estos son algunos consejos

Before the study, have your participants

para que los estudios de campo remotos sean exitosos. Antes del estudio, tus participantes

take a few pictures of their work area

deben tomar algunas fotografías de su área de trabajo

and the room around it.

y la habitación que la rodea.

That way, you have some idea beforehand

De esa manera, tendrás una idea de antemano

of what the user might be looking at if they,

de lo que el usuario podría estar mirando si ellos,

say, look off to the right during the session.

por ejemplo, miran hacia la derecha durante la sesión.

You would know that, for example,

Sabrías que, por ejemplo,

their partner's over there

helping the kids out with Zoom school.

está ayudando a los niños con la escuela Zoom.

I like to have people sign into the remote session

Me gusta que la gente inicie sesión en la sesión remota

with both their phone and their computer

tanto con su teléfono como con su computadora

so they can have a mobile camera at the ready.

para que puedan tener una cámara móvil lista.

You can even ask them to use their phone's camera,

Incluso puedes pedirles que usen la cámara de su teléfono,

not the selfie one, the good one,

no la de la selfie, la buena,

and walk around their workspace a little

y que caminen un poco por su espacio de trabajo

to show you how things are set up.

para mostrarte cómo están configuradas las cosas.

When scheduling, expect at least an addition 30

Al programar, espera al menos 30

to 45 minutes of overhead to deal with technical issues.

a 45 minutos adicionales de sobrecarga para hacer frente a problemas técnicos.

If you have the participant using both their phone

Si el participante usa tanto su teléfono

and computer in the session, you'll need to plan

como su computadora en la sesión, deberás planificar

on a little time to make sure you don't get

un poco de tiempo para asegurarte de que no recibas

any feedback or echoes.

comentarios ni eco.

Always have them start with their devices on mute

Siempre pídeles que comiencen

and unmute them one at a time.

con sus dispositivos en silencio

When you switch into the observational part of the study,

y que los activen uno por uno. Cuando cambies a la parte de observación del estudio,

turn off your webcam, as this could help participants

apaga tu cámara web, ya que esto podría ayudar

forget that you're there and reach more of a state

a los participantes a olvidar que estás allí

of flow in their work.

y alcanzar un estado

But turn your camera back on when you ask questions.

más fluido en su trabajo. Pero vuelve a encender la cámara cuando hagas preguntas.

Have the participant think out loud, like a usability test.

Haz que el participante piense en voz alta, como una prueba de usabilidad.

I know some researchers insist that a true field study

Sé que algunos investigadores insisten

doesn't use the think aloud protocol

en que un verdadero estudio de campo no usa el protocolo de pensar en voz alta

and that participants should work as if they're not

y que los participantes deben trabajar

being observed and you ask questions during breaks.

como si no los estuvieran observando y haz preguntas

But I find this is much harder to make work remotely.

durante los descansos. Pero encuentro que esto es mucho más difícil de hacer funcionar de forma remota.

You can't easily point to parts of the screen

No puede señalar fácilmente partes de la pantalla

to trigger conversations and discussion after the fact.

para desencadenar conversaciones y discusiones

So have them think out loud.

después del hecho. Así que pídeles que piensen en voz alta.

You have to watch very carefully

Tienes que estar atento

for contextual environmental cues.

a las señales ambientales contextuales.

If they lean into their screen

Si se inclinan hacia la pantalla

to get a good look at something, ask questions.

para ver bien algo, haz preguntas.

If they keep referring to a printout on their desk,

Si siguen consultando una copia impresa en su escritorio,

have them hold it up to the webcam

pídeles que la acerquen a la cámara web

or take a picture of it with their phone for you.

o que se tomen una foto con su teléfono.

In person, these things are easy to notice.

En persona, estas cosas son fáciles de notar.

But virtually, you can't necessarily see

Pero virtualmente, no necesariamente puedes ver

all the Post It notes on their monitors.

todas las notas Post-It en sus monitores.

You have to be hyper-vigilant

Tienes que estar muy atento

and watch for these things like a hawk.

y observar estas cosas como un halcón.

Since virtual sessions that run longer than two hours

Dado que las sesiones virtuales que duran más de dos horas

are really difficult because users get tired,

son realmente difíciles porque los usuarios se cansan,

consider doing follow-up sessions.

considera realizar sesiones de seguimiento.

Think of the first one as pure exposure to their work

Piensa en el primero como una exposición pura a su trabajo

without knowing what you might get to observe.

sin saber lo que podrías llegar a observar.

If they start doing an interesting workflow

Si comienzan a hacer un flujo de trabajo interesante,

but it only happens once or twice,

pero solo sucede una o dos veces,

ask when they're planning on doing that work again

pregúntales cuándo planean hacer ese trabajo nuevamente

and if they'd be open to letting you observe it,

y si estarían abiertos a permitirte observarlo,

getting paid for it, naturally.

y recibir un pago por ello, naturalmente. Suscríbete a nuestro canal Aprende más en nngroup.com

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