UX Mapping Methods: When to Use WhichYouTube↗  IA↗(long shot)
Science & Technology  18K views 363 likes 4 dislikes   23 Feb 2018
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Spanish Antonela De
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La pregunta que me hacen más frecuentemente es qué tipo de método de mapeo deben usar y cuándo
the most common question I probably get is when to use which mapping method and
Los métodos de mapeo son muy útiles. Ellos ayudan a alinear al equipo.
when mapping methods are really helpful they help align a team they help create
Ellos nos ayudan a crear una representación visual de todos nuestros distintos modelos mentales
a visual representation of all of our different mental models but there's a
Pero hay muchos de ellos y mayormente confusos. Voy a pasar por cuatro de ellos
lot of them out there and they're often confused I'm going to run through four
que se usan comúnmente para definir características y cuándo usarlos.
that are commonly used what they're defining characteristics are and when to
Para empezar: El mapa de empatía. Un mapa de empatía se divide en cuatro cuadrantes:
use them the first being an empathy map an empathy map is divided into four
"dice", "piensa", "hace", "siente".
quadrants says thinks does feels it
Esto nos ayuda a entrar en la mentalidad del usuario: quiénes son y qué los motiva.
helps us get into the users mindset who are they and what drives them second our
El segundo es un mapeo del viaje o recorrido de cliente. Estos crean una narrativa sobre qué es lo que está atravesando nuestro usuario
customer journey Maps they create a narrative of what our user is going
a medida que interactúan con nuestro producto o servicio.
through as they interact with our
Ellos conducen a la comprensión de dónde están los puntos débiles y qué es lo que les gusta.
product or service they can lead to insights of where the pains are what
El próximo es un mapa de experiencia. Ahora, los mapas de experiencia se confunden
delights them next is experience Maps now experience maps are often confused
con los mapas de recorrido o viaje de los clientes, y eso es porque en general son muy, muy similares.
with customer journey maps and that's because they are generally very very
La única distinción primaria es que los mapas de experiencia no están afiliados a un producto o servicio específico.
similar the only primary distinction is that experience maps are not affiliated with a specific product or service
En cambio, ellos subrayan un comportamiento humano general, como el desarrollo infantil o un embarazo.
rather they highlight a general human behavior like childhood development or
Y por último, está el service blueprinting (plano del servicio). Piensa en el service blueprinting como
pregnancy and then last but not least as service blueprinting think about service
una segunda parte del mapeo de recorrido o viaje de cliente. Ellos remarcan que es lo que los empeados tienen que hacer para producir ese recorrido de cliente
blueprinting as a part to to customer journey maps they highlight what the employees have to do in order to produce that customer journey regardless of what
No importa que tipo de mapeo estes usando, hay siempre tres decisiones que tienes que hacer
mapping method you're using there are always three decisions you have to make
antes de empezar: La primera es: estamos mapeando el estado actual, lo qué pasa hoy?
before you begin the first is are you mapping current state what happens today
o estamos mapeando lo que queremos que pase en el futuro?
or to be what you want to happen in the
La segunda: Te estás basando en una hipótesis - suposiciones, que luego vamos a validar?
future second are you basing it on a hypothesis assumptions that you'll then go and
o estás basando tu investigación en lo que conseguiste de estudios de campo o encuestas?
validate or are you basing it into research that you've gathered from field studies or surveys and then third what
y por ultimo: con qué fidelidad vas a trabajar?
fidelity are you going to be working in
Es imporante tener una herramienta pulida? o puede ser de baja fidelidad con papeles pegados en una pared?
is it important to have a really polished artifact or can it be low fidelity with post-its on a wall the
El beneficio de cualquier tipo de actividad de mapeo es doble: primero obliga a una conversación.
benefits from any kind of mapping activity are twofold first it forces
Hace que todos estén alineados a un modelo mental que literalmente está pegado en la pared.
conversation it makes everyone aligned on one mental model that is quite
El segundo es que crea una herramienta compartida. Esta herramienta puede ser distribuida o usada
literally up on the wall the second is creates a shared artifact that shared artifact can then be distributed or used
para comunicar a qué esta alineado tu equipo.
to communicate what your team has aligned on regardless of what map you
No importa que mapa uses, éste debe actuar como un punto de verdad
use it should act as a single point of
mientras tu equipo se sigue moviendo hacia adelante.
truth as your team continues to move forward you
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