Social Commerce vs. Social SellingYouTube↗  IA↗(long shot)
Science & Technology  1.2K views 44 likes 0 dislikes   11 Dec 2020
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- In my research on how users interact with companies
- In meiner Forschung darüber, wie Benutzer mit
on social media, one of the interaction types I identified
Firmen über soziale Medien interagieren, geht es
was around purchasing.
unter anderem um den Einkauf.
For e-commerce companies with a presence on social media,
Für E-Commerce-Firmen mit einem Auftritt auf
there are really two ways for users to make a purchase,
sozialen Medien gibt es zwei Einkaufsmöglichkeiten -
and that's social selling or social commerce.
"Social Selling" oder "Social Commerce".
Social selling is similar to traditional advertising
"Social Selling" ist mit der konventionellen
and marketing.
Werbung/dem konventionellen Marketing vergleichbar.
It could be general posts with information
Es kann sich um allgemeine Beiträge mit
about specific products or deals,
Informationen über konkrete Produkte oder
relevant or interesting imagery,
Handelsvorgänge handeln, um relevante oder
or even sponsored and influencer posts.
interessante Bilder oder um finanzierte Beiträge bzw.
Effective and relevant social selling can lead users away
Beiträge von "Influencern". Effektives und relevantes
from social media and onto channels
"Social Selling" kann Benutzer von sozialen Medienportalen
where users want to make a purchase,
zu Kanälen leiten, wo diese einen Einkauf tätigen wollen;
whether that's online or in-person.
dies kann online oder auch vor Ort erfolgen.
In contrast, there is social commerce,
Im Gegensatz dazu gibt es den "Social Commerce" -
which assists and allows users to make a purchase
in einem solchen Rahmen wird es Benutzern ermöglicht,
on social media platforms.
einen Einkauf direkt auf einer Plattform der
This offering is definitely expanding
sozialen Medien zu tätigen. Ein solches
and aims to offer a seamless experience
Angebot ist erweitert und zielt darauf ab, dem
where users can find and purchase something
Benutzer einen Einkauf zu ermöglichen, ohne dass
without switching channels.
er Medien/Kanäle wechselt.
Social commerce is expanding,
"Social Commerce" erweitert sich
but not all users are comfortable with it yet.
immer mehr, doch nicht alle Benutzer mögen es.
Remember, it takes time for users
Natürlich kann der Benutzer auch sein
to change their mental models of what something is
Denkkonzept über Angebote oder
or offers.
Gedankenmodelle ändern.
So don't limit yourself by focusing primarily
Stellen Sie nicht nur
on social commerce.
Social Commerce in den Vordergrund.
Support social selling, and converting users to your site,
Fördern Sie das "Social Selling" und
so they can see all of the information you have to offer.
leiten Sie Benutzer zu Ihrer Seite weiter -
Researching the social purchasing behaviors of your existing
so dass jeder Ihr Angebot überblicken können.
and potential customers can help you gain insight
Wer das Kaufverhalten von Bestands-/Neukunden
into their attitudes and expectations for the experience.
analysiert, erhält über Erwartungen/Ansätze ein
Use this data to shape your omni-channel strategy
klares Bild. Formen Sie mit diesen Daten
and inform the type of information you curate
eine mehrkanalige Strategie und informieren Sie die
for social media.
für Sie gerade jetzt gültigen Infos/soziale Medien.
Quality insight into users' social purchasing behaviors
Wer hochwertige Erkenntnisse zum Social Purchasing
can help you optimize your social strategy
für sich selbst ermittelt, kann seine sozialen Strategien
and lead to a competitive advantage.
und Ihren Wettbewerbsvorteil zu optimieren.
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