Virtual ToursYouTube↗  IA↗(long shot)
Science & Technology  1K views 26 likes 0 dislikes   23 Oct 2020
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- How do you translate the experience
- ¿Cómo traducen la experiencia
of being in a specific physical space
de estar en un espacio físico específico
and what that feels like for people who can't be there?
y cómo se sienten quienes no pueden estar ahí?
Quarantines have made this question
Las cuarentenas han hecho esta pregunta
suddenly much more important for industries
repentinamente más importante para las industrias
like real estate, event spaces,
como bienes raíces, espacios para eventos,
universities, and cultural institutions.
universidades e instituciones culturales.
So, we did some user research to find out
Así que hicimos investigaciones en usuarios para
what works well about them currently
descubrir qué les funciona bien ahora
and what could still use some work.
y qué trabajo necesitan.
We learned a few big things with virtual tours.
Aprendimos muchas cosas con los recorridos virtuales.
Users thought of virtual tours as a secondary tool
Los usuarios los veían como una herramienta secundaria
after photos and videos,
luego de fotos y videos,
especially when the task involved gathering information for big consequential decisions, like buying a home, booking a wedding venue,
sobre todo cuando la tarea involucraba juntar información para decisiones importantes como comprar una casa,
or choosing a university.
apartar un lugar para una boda o elegir una universidad.
People consistently looked at photo galleries and even prerecorded video tours
La gente veía galerías de fotos y hasta recorridos en video pregrabados
before using the 3D virtual tours.
antes de usar los recorridos virtuales en 3D.
This is because they expected the virtual tours to take a lot of effort to use,
Esto es porque esperaban que los recorridos virtuales fueran difíciles de utilizar
and they turned out to be right.
y resultaron estar en lo correcto.
Users would quickly click through a series of photos
Los usuarios navegarían por varias fotos
to decide if something was interesting enough
para decidir si algo era interesante
to invest the time and effort
para invertir su tiempo y esfuerzo
to take that full virtual tour.
para tomar el recorrido virtual completo.
Virtual tours take a lot of effort to control,
Los recorridos virtuales son difíciles de controlar
and moving through the virtual space is slow.
y moverse en un espacio virtual es lento.
These tours, they're not really full 3D worlds.
Estos recorridos no son completamente en 3D.
They're truly just a series
Son solamente una serie de fotos
of 360-degree photos linked together.
de 360 grados juntas.
This means that users can't freely move though the space
O sea los usuarios no se pueden mover libremente
at the speed they want and stop and look around.
a la velocidad que quieren y detenerse a observar.
They also load really slowly.
También se cargan muy lento.
For example, one mobile user walked into a room
Por ejemplo, un usuario de celular entró a un cuarto
during a house tour and got frustrated
durante un recorrido de una casa y se frustró
trying to turn around, go back into the hallway.
al tratar de girar y regresar al pasillo.
He said, "For me to turn around and get outta this room,
Dijo: "Para girar y salir de esta habitación
"that was like eight thumbs worth."
me llevó ocho vueltas".
Spatial orientation was also a big struggle.
La orientación espacial también eran un problema.
Users weren't always sure exactly which room
Los usuarios no siempre sabían en qué habitación
they currently were in and what other rooms were nearby.
estaban y qué otras habitaciones había cerca.
Text labels on the arrow links between rooms
El texto en las flechas entre las habitaciones
helped somewhat, but quickly cluttered the view.
ayudaba un poco, pero desajustaba la vista.
And navigating to other parts of a space
Y navegar a otras partes de un espacio
that were nonadjacent was also really difficult.
que no fuera adyacente era muy difícil.
There were some other experiments with filmstrip,
Hubo otros experimentos con vistas de película fija,
thumbnails, or a dollhouse view where you could teleport,
miniatura y casas de muñeca que servían para teletransportarse
but these were difficult to control,
pero eran difíciles de controlar
and users often overlooked them anyway.
y los usuarios las pasaban por alto.
This is pretty similar to the crude
Esto es muy similar a los videojuegos
3D video games in the '90s.
antiguos en 3D de los 90.
Fact, several people compare these virtual tours
De hecho, mucha gente comparaba estos recorridos virtuales
to the video game, Myst, from 1993.
con el video juego Myst de 1993.
Video games have progressed dramatically since then,
Los videojuegos han avanzado mucho desde entonces,
but virtual tours are still stuck in the past.
pero los recorridos virtuales están atorados en el pasado.
Users wanted a guided expert walk-through
Los usuarios querían una demostración con un experto
to get them excited about the space,
para que los entusiasmara sobre el espacio,
rather than having to fend for themselves.
en vez de hacerlo por sí mismos.
They wanted someone to tell them what they were looking at
Querían que alguien les dijera qué veían
and why it mattered.
y por qué importaba.
An expert guide, like a realtor, a museum docent,
Un experto, como un agente inmobiliario, docente de museo
or a park ranger could offer up
o guarda de parque podrían brindar
useful information at the right moment,
información útil en el momento justo,
often things that users wouldn't even know to ask.
algo que los usuarios no saben preguntar.
Imagine when touring a virtual home,
Imagínense recorrer una casa
you could see information at a glance
y ver información con un vistazo
about the size of the room,
sobre el tamaño del cuarto,
which direction a window is facing
hacia qué dirección está una ventana
so you know what the light is like throughout the day,
para saber cómo entra la luz de día,
how many power outlets are in there, and things like that.
dónde están los enchufes y cosas así.
Or in a museum, you could have contextual information
O en un museo, tendrían información contextual
about the brushstrokes and the technique,
sobre las pinceladas y la técnica
and also the life of the artist.
e incluso la vida de los artistas.
This is not easy to do well.
No es algo fácil de hacer bien.
You need to understand specifically
Deben entender específicamente
what information your users want
qué información quieren sus usuarios
and when it's appropriate to reveal it,
y cuándo deben revelarla,
but if it's executed well, there's a huge opportunity
pero si lo hacen bien, hay gran posiblidad
for these virtual tours to go beyond an in-person visit
de que estos recorridos virtuales sean más que una visita
and be better than reality.
en persona y sean mejor que la realidad.
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