Mobile Checkout Experience TipsYouTube↗  IA↗(long shot)
Science & Technology  4.3K views 46 likes 1 dislikes   22 Feb 2019
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Spanish Joscy Rojas
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As e-commerce UX designers, we have a lot to remember and many factors to pay attention
Como diseñadores de UX de comercio electrónico, tenemos mucho que recordar y muchos factores a los que prestar atención
to, especially when it comes to designing our checkout experiences.
especialmente cuando se trata de diseñar nuestras experiencias de pago.
Rightfully so, the checkout path is one of the most highly scrutinized parts of our users’
Con razón, la ruta de pago es una de las partes más escrutadas del viaje de nuestros usuarios,
journey as it directly influences brand perception and an organization’s ability to drive revenue online.
ya que influye directamente en la percepción de la marca y en la capacidad de una organización para generar ingresos en línea.
Here are some important design factors to keep in mind to improve your mobile checkout experience.
Aquí hay algunos factores de diseño importantes que debe tener en cuenta para mejorar su experiencia de pago móvil.
The first tip is to make guest checkout prominent and easy to find.
El primer consejo es hacer que el registro de invitados sea prominente y fácil de encontrar.
Even people who have accounts often forget their passwords.
Incluso las personas que tienen cuentas a menudo olvidan sus contraseñas.
Many times, it will be easier for them to check out as a guest, rather than recovering
Muchas veces, será más fácil para ellos registrarse como invitado, en lugar de recuperar
their passwords on a mobile device.
sus contraseñas en un dispositivo móvil.
Place guest checkout above the fold and above the options to sign in or create an account.
Coloque el registro de invitados por encima del pliegue y por encima de las opciones para iniciar sesión o crear una cuenta.
For each form field, present the correct keyboard.
Para cada campo de formulario, presente el teclado correcto.
For email-address fields, use a keyboard optimized for entering email addresses. Those keyboards prominently
Para los campos de dirección de correo electrónico, use un teclado optimizado para ingresar direcciones de correo electrónico. Esos teclados prominentemente
feature email-specific characters like “@” and “.”. Keyboards should also include up
incluyen caracteres específicos del correo electrónico como "@" y ".". Los teclados también deben incluir flechas de arriba
and down arrows to facilitate quick transitions to the next or previous form field.
y hacia abajo para facilitar las transiciones rápidas al campo de formulario siguiente o anterior.
Use an open form field, not a selection list when asking users to enter their state and
Utilice un campo de formulario abierto, no una lista de selección cuando solicite a los usuarios que ingresen su estado y
credit card expiration date.
fecha de vencimiento de la tarjeta de crédito
Long dropdown lists are especially difficult for mobile users and while it usually makes
Las listas desplegables largas son especialmente difíciles para los usuarios de dispositivos móviles y, mientras que generalmente hace
sense to reduce the amount of typing that users must do on mobile, a dropdown for a
sentido reducir la cantidad de escritura que los usuarios deben hacer en el móvil, un menú desplegable para una
long list is the wrong solution.
lista larga es la solución equivocada.
It’s faster for users to type the two letters that stand for their state and the 4 digits
Es más rápido para los usuarios escribir las dos letras que representan su estado y los 4 dígitos
of their credit-card expiration dates.
de las fechas de vencimiento de sus tarjetas de crédito.
Offer mobile-friendly payment options, but don’t overwhelm users with too many.
Ofrezca opciones de pago para dispositivos móviles, pero no abrume a los usuarios con demasiados.
Recognizable third-party checkout options such as Paypal or Apple Pay can be helpful,
Las opciones de pago de terceros reconocibles como Paypal o Apple Pay pueden ser útiles,
but too many options can cause choice overload.
pero demasiadas opciones pueden causar una sobrecarga de elección.
The most common checkout process should be the most prominent on the page.
El proceso de pago más común debe ser el más prominente en la página.
So, what is it that distinguishes the best mobile checkout experiences from standard ones?
Entonces, ¿qué es lo que distingue las mejores experiencias de pago móvil de las estándar?
It’s the extra attention to detail and including elements like these to help move your users
Es la atención adicional a los detalles e incluir elementos como estos para ayudar a mover a sus usuarios
through the experience with speed and ease.
a través de la experiencia con rapidez y facilidad.
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