How to Test Visual DesignYouTube↗  IA↗(long shot)
Science & Technology  18.5K views 226 likes 1 dislikes   09 Nov 2018
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many teams I work with are interested in measuring exactly how their visual design affects the overall user
Many teams I work with are interested in measuring exactly how their visual design affects the
experience some aspects of visual design
overall user experience.
aren't pretty easy to assess for example
Some aspects of visual design are pretty easy to assess.
people form first impressions about visual appeal almost instantly so you
For example, people form first impressions about visual appeal almost instantly.
can assess these overall impressions by briefly showing people a design then
So you can assess these overall impressions by briefly showing people a design, then asking
asking them to list a few words
them to list a few words describing it.
describing it the visual design details like fonts colors and layouts can have
But visual design details like fonts, colors, and layouts can have important effects on
important effects on the UX that reach far beyond the initial first impression
UX that reach far beyond the initial first impression.
and measuring these effects is a little
Measuring these effects is a little bit more challenging.
bit more challenging there's two main techniques to keep in mind if you want to make data-driven choices about these
There's two main techniques to keep in mind if you want to make data-driven choices about
visual design details the first is to
these visual design details.
assess both opinion and behavior because subtle differences like slightly larger
The first is to assess both opinion and behavior because subtle differences like slightly larger
fonts won't be noticeable to most users at first glance so to find out how these
fonts won't be noticeable to most users at first glance.
larger fonts affect the UX you need to actually let people interact with the
So to find out how these larger fonts affect the UX, you need to actually let people interact
design and read some content then you
with the design and read some content.
can observe things like how much they read or how much they understood the
Then you can observe things like how much they read, or how much they understood.
other technique to keep in mind is to test multiple versions of the design
The other technique to keep in mind is to test multiple versions of the design with
with different visual approaches and compare your results this comparison
different visual approaches and compare your results.
increases the sensitivity of your test
This comparison increases the sensitivity of your test.
so it's easier to identify differences and understand what caused them you can
So it's easier to identify differences and understand what caused them.
do this type of comparison using a B test if you have an unambiguous
You can do this type of comparison using an A/B test if you have an unambiguous measurable
measurable goal of that particular part of the design such as getting more
goal of that particular part of the design, such as getting more people to sign up.
people to sign up but you can also do comparisons with simple usability
But you can also do comparisons with simple usability testing.
testing and this is a good choice when there's not a single specific goal and it can be very sensitive to small
This is a good choice when there's not a single specific goal, and it can be very sensitive
effects because you can have the same user test more than one variation if you
to small effects because you can have the same user test more than one variation.
do this make sure to vary the order in which you show people the different
If you do this, make sure to vary the order in which you show people the different designs,
designs so that you don't show everyone the same version first well there is a
so that you don't show everyone the same version first.
subjective component to aesthetic impression by using good research methods you can
While there is a subjective component to aesthetic impressions, by using good research methods,
ensure that your visual design is usable and appealing to your audience not just
you can ensure that your visual design is usable and appealing to your audience,
to your designers or internal decision-makers you
not just to your designers or internal decision-makers.
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